There is no shortage of Social Media Influencers nowadays, and there are more than enough of them to go around, even for Small Businesses! This is why Influencer Marketing has become an effective Marketing Strategy for so many Small Businesses. With their established loyal followings, Influencers can be powerful allies for Small Businesses looking to…
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You’d think Email Marketing would be a thing of the past, but they’re still kicking goals for businesses today! 69% of marketers use email newsletters with the aim of connecting with and inspiring Customers. If your email newsletter is engaging with your subscribers in the right way, you’ll be building an ongoing relationship which can…
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With the changing landscape of Digital Marketing, it can be difficult to keep up with new trends and strategies. But one area that will stay a constant, is implementing Calls to Action. With multiple platforms and a range of ways to utilise a Call to Action (CTA), it can be spread across numerous Digital Marketing…
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Ah, memes. That fun content clogging up your Social Media newsfeed. You may have noticed that they’ve really started to take off, and are prominent on the majority of the platforms you find yourself browsing. But have you noticed when brands have taken this meme pandemonium and utilised it for their own marketing purposes? OK,…
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Building a brand is no easy feat, but over the last couple of years it’s really opened our eyes on the importance of brand image and how consumers react and support that brand. Connection to brands is getting stronger, and your Customers are, more than ever, attracted to the unity of what your brand represents….
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Email Marketing is a fast, cost-effective way to reach new Customers, keep your current Customers informed, and encourage repeat website visits. You’re able to target your Customers directly with personalised messages that you can cater to suit your brand. Which means building your Email list should definitely be on your to-do list! But don’t stress…
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While the average person receives 88 emails a day, Email Marketing still tops the list of powerful and effective marketing strategies. Email click-through rates are higher than the click-through rate of Google’s search network and Facebook advertising combined! So you can bet sending your audience these Emails really be a very cost effective marketing method….
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For any brand and business, brand awareness is paramount. But apart from prospects recognising your logo, how else are they able to connect and relate to your brand? It’s all about having a consistent voice in any written posts or communications you make. Without a clear brand voice, anything you put out into the world…
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It’s most likely something you haven’t thought about, that small section at the end of every email you send out. That’s right, your email signature holds more power than you might think! More than just a sign off, your email signature is a way to market and represent yourself and your brand. It also gives…
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Customer-centric marketing? You guessed it, it’s marketing that is all about the Customer. If you’re focusing on the Customers, you’re finding out what exactly makes your Customers happy when it comes to your business. What products are they buying? How do they communicate with your brand? What can be done to improve the Customer’s…
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