Why Your Small Business Needs to Be on Social Media

If you hadn’t noticed, everyone is on Social Media nowadays. You can’t look at your phone without seeing a picture of someone’s dog or their very mediocre looking dinner.

Since everyone is constantly scrolling through Social Media on their phones, it’s imperative that you get in the action and create content for your business’s social network. Interrupt the menial scroll filled with nothing but forced smiles and photoshopped selfies, and wow your potential Customers with the wonderous world of your business!

But you might be stuck in the past, we’re all guilty of it at one point or another. You might not understand just what you or your business would be getting out of Social Media. Well, since we write these blogs every week, we might as well tell you while you’re here. So, pull up a chair (unless you’re already sitting) and let us astound you with the modern world of Social Media Marketing and what it can do for you!

With the prevalence of Social Media usage nowadays, these social platforms provide a massive stage for your business. With billions of Social Media users across various platforms, your presence on Social Media will significantly increase brand awareness and put you front and centre in people’s minds. Picture it like an opera singer captivating the audience with their extraordinary voice!

Social Media allows you to reach a broader audience, including potential Customers who may not have discovered your business through traditional means. You know what an expanded Customer base means, don’t you? It means more sales!

Establishing a presence on Social Media platforms also helps to build brand awareness. While we already know how amazing you are, we imagine that you would like potential Customers to see that too. By consistently sharing your brand’s story, values, and products or services through your brand voice on social media, you create a recognisable and memorable brand image that will stick in people’s heads. It means you’ll be their first thought when they are in need of what you provide.

But what about your Website? We’re not suggesting that you neglect your Site in favour of your Social Media accounts. We’re simply saying that you should use Social Media to drive traffic to your other Online activities. By sharing links to your Website or blog posts, you can significantly increase Website visitors and increase brand awareness.

If we haven’t convinced you yet, then maybe we’ll get you with this next point… your competitors are likely already on Social Media. *Gasp* It’s scary, we know, but you know what you can do to combat this? Get on Social Media yourself, to boost brand awareness and establish your brand identity on the main stage.

Unlike traditional marketing methods, Social Media enables direct communication with your audience. You can respond to Customer inquiries, provide support, and address concerns in real-time. This level of interaction fosters trust and loyalty, which in the business world is as good as gold!

On top of direct Customer interaction, Social Media allows you to build a community around your brand and encourage your customer to create user generated content. Providing a space for Customers to connect with each other and share their experiences through user generated content will organically lead to brand advocates and loyal Customers that will promote your brand for you.

These Online interactions around your business will give you a competitive edge as it demonstrates to potential Customers that may not know anything about your business that it is relevant and up to date.

Humans are the most intelligent animals on the planet, and since we have brains that are so complex, we don’t want to see the same thing all the time. From toddlers to the elderly, we get bored rather easily!

Social Media is a fantastic platform to create engaging content. You can post blogs, videos, images, and other content to educate, entertain, and engage your audience. This promotes your brand as being versatile and up to date with modern trends.

But what if I’ve utilised every kind of post there is? Don’t stress, being modern creations, Social Media platforms are constantly evolving to stay relevant. Do you think the tech bros are going to let their beloved cash cows fall into irrelevancy? These platforms are continually offering new features, tools, and formats that you can leverage to stay relevant and adapt to changing trends and Customer preferences.