Writing good Copy for your Website is vital for its success. The content on your Website could be the difference between a sale, and a customer passing on your service or product. When it comes to your Online presence, the quality of your Copy shouldn’t be an afterthought. It should be a priority. If you’ve…
Read More About Copywriting 101: What Is It and Why You Need It
PPC, which stands for “Pay Per Click” (also known as Google AdWords), is one of the most popular forms of digital marketing, and there are loads of reasons why small and medium-sized businesses should be using it. PPC is a fairly simple but highly specialised form of online advertising. Your ad targets certain keywords relevant…
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Your small business Website is where your potential Customers manage to catch a glimpse into the heart and soul of your brand. And the content on your Site—every word, every phrase, and every carefully-crafted line—forms an impression that can be the difference between them bouncing off faster than the speed of light, or converting them…
Read More About Write Engaging Website Content with These 6 Easy Steps
As a Small Business, your Online Marketing materials, including Websites, Social Media Posts, email campaigns, and blog articles, are the gateway to attracting and engaging your target audience. But where should you start? It all begins with a captivating introduction (just like this one). Don’t agree? Well, we’re here to convince you. In this…
Read More About Captivating Introductions: Why They Matter and How to Master Them
Successfully Rebranding Your Small Business Online If there is one thing that we know (and we know a lot) it is that the world of business is ever evolving, meaning that rebranding is often a necessary step to stay relevant and competitive. And don’t think you’re off the hook! Small Businesses, just like their…
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We’re assuming if you are reading this blog then you have a Small Business, and that your Small Business has a Website. But the real question is, is it a user-friendly Website? If it’s not, you may as well throw it out! We’re serious. A non user-friendly Website means just about as much to your…
Read More About 4 Tips to Create a User-Friendly Website
Meta’s Threads has been everywhere since its launch last month. It is currently number one in Social Media on the app store, and has set the record for the fastest app to suge past 150 million downloads, much to the disdain of another certain Social Media platform, we are sure… It’s inescapable, it seems…
Read More About 4 Ways Meta’s Threads Can Boost Your Small Business
There is no shortage of Social Media Influencers nowadays, and there are more than enough of them to go around, even for Small Businesses! This is why Influencer Marketing has become an effective Marketing Strategy for so many Small Businesses. With their established loyal followings, Influencers can be powerful allies for Small Businesses looking to…
Read More About 4 Tips for Maintaining a Successful Blog
Content is a key element of your Website! You need to be expressing, through written text, exactly what your business does, all while conveying a clear voice for your brand. If your content is not connecting to your audience, then they’ll be jumping ship from your Website as fast as you can say, “Read my…
Read More About 4 Simple Ways to Improve Your Content for Readers
Being able to capture a reader’s attention with your writing is a difficult task, especially when most Customers will only spend mere seconds on your Site before deciding whether to stay or move on. Your written Web content is one of the most important aspects of your Site, as it speaks in the voice of…
Read More About 3 Golden Rules for Perfect Website Copy
