Content Marketing

Paid Social Media Advertising Guide for Small Businesses

When your customers are on social media, their attention is a valuable yet fleeting currency, and small businesses like yours stand to gain or lose a significant portion of market share based on how engaging their social media copy is. You need to create content that captivates and resonates with your audience, and yes, doing…

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How to Beat Your Business Competitors in Three Simple Steps

We know that every Customer counts, and that means there’s no rest for ambitious small businesses (it’s exhausting!). Maybe your product or service is one-of-a-kind, but remember, rivals are always around the corner, vying for the same Customer satisfaction you aim to provide. Want to ensure that your competitors are left in the dust, capturing…

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Social Media and SEO, the Combination You Didn’t Know Your Business Needed

At Sites n Stores we love Social Media and we love SEO, don’t ask us to choose a favourite, that’s not fair!   If you’re a regular reader of this blog you know that we go on about these things like there’s no tomorrow, and why not! They are amazing after all! However, what happens…

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Short but Impactful: How to Write the Best Social Media Bios

Social Media is everything for Small Businesses nowadays. However, you might be so excited creating amazing content and interacting with your dedicated audience that you forget one small but very important thing. Your bio.   Yes, we know, it might sound boring and insignificant, but would you follow a Social Media page if you know…

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Harnessing the Power of Word-of-Mouth: How Small Businesses Can Amplify Recommendations Online

If one thing is true about people, it’s that they love to talk, and talk, and talk…. So, why not use this to your advantage, and instead of them talking about boring, everyday stuff, encourage them to talk about how amazing your business is!   How do you do this? Through encouraging your Customers to…

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Streamlining Success: What Small Businesses Should Remove From Their Websites

Your Website usually provides the first impression of your Small Business on potential Customers, which means that cluttered or outdated Websites can hinder user experience and drive visitors away. That’s why it’s important that you regularly audit your Website and remove elements that are preventing optimal performance and user engagement.    You may think your…

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Crafting Identity: A Guide to Cultivating a Brand Persona for Small Businesses

Small Businesses have always faced the challenge of standing out amidst fierce competition, and that couldn’t be more true than in this Digital age. But, don’t fret! We know the perfect way for your business to shine – a brand persona.    So, read on, and as a reward we’ll explore actionable strategies to help…

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