Digital Marketing

Local Search – How You Can Prepare for the Future of Search

Search Engines are becoming increasingly smarter, and are continuously improving to help serve the best results to their users. If we look at the way modern technology is progressing, with virtual reality and 360⁰ immersive imagery, we’re in for an exciting future. And not to mention we can now make voice searches through our phones….

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4 Must Read Tips on Achieving Great Website Design

When it comes to designing a great Website, getting it right might be harder than you initially think. It’s easy to get hung up on the colours, what font to use, the size of the logo or the alignment of the text, but when it comes to great Website Design, aesthetics aren’t always the most…

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The Worst Branding Mistakes You Could Make and How to Avoid Them

When people hear the word “brand”, their minds typically jump to large, established organisations; companies such as Nike, H&M, Disney and Apple. But think about it…once upon a time, these multi-million-dollar companies were Small Business, just like yours. While there are so many elements that make up the growth of a Business, having an excellent…

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5 Ways to Get More People Sharing Your Social Media Content

As a Small Business Owner, you’re probably familiar with the feeling of frustration when you spend all day creating some great Social Media content, post it and then wait for someone to react to it… but no one does. Then the questions start flying around in your head: what went wrong? Was your content not…

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5 Ways to Make Your Homepage Actually Convert

Much like the welcome mat at your front door, a Website’s Homepage is the welcome mat that leads to the world of your Business. Your Homepage is usually one of the very first things that people see when they first come to your Website, and when it comes to the Online World, first impressions matter….

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Are You Making these 5 Design Mistakes on Your Website?

When a visitor lands on your Website, the design is the first thing they see. And if it’s not appealing, confusing, or sending mixed messages to your viewer, then you’re more likely to scare them off than drive sales for your Business. Common misconception about Website Design is that all you need to do is…

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The Biggest Website Trends 2017

The number of people browsing and searching Online is rapidly growing each and every year. In fact, there are now 3.74 billion Internet users in the world as of March 2017, compared to 3.26 billion Internet users in 2016. While this creates great opportunities for Small Businesses looking to profit from the Digital Boom, it also poses…

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