When a visitor lands on your Website, the design is the first thing they see. And if it’s not appealing, confusing, or sending mixed messages to your viewer, then you’re more likely to scare them off than drive sales for your Business. Common misconception about Website Design is that all you need to do is…
Read More About Are You Making these 5 Design Mistakes on Your Website?
The number of people browsing and searching Online is rapidly growing each and every year. In fact, there are now 3.74 billion Internet users in the world as of March 2017, compared to 3.26 billion Internet users in 2016. While this creates great opportunities for Small Businesses looking to profit from the Digital Boom, it also poses…
Read More About The Biggest Website Trends 2017
When it comes to appealing to your Online audience and standing out from your competition, having a great Website aesthetic is absolutely necessary. Yes, despite the age-old adage ‘never judge a book by its cover’, if your Website doesn’t look visually appealing, then you’ll lose customers faster than you can say ‘I need a Website…
Read More About Why Images Matter Are Vital For Your Small Business’s Website
For Small Businesses with a Facebook page, posting is an effective way to stay engaged with your customers and is a vital part of your Digital Marketing Strategy. It gives your customers the opportunity ‘like’ your Small Businesses page, and exposes them to your updates, discussions, new products, promotions, events and other posts you upload…
Read More About The Best Times To Post On Your Small Business’s Social Media
With increased emphasis on social media as a key marketing tool for small business owners, many people are overlooking one of the most effective marketing techniques: Good old Email. While small businesses should indeed embrace social media as an effective promotional platform, email takes the cake when it comes to generating Return On Investment, despite…
Read More About 7 ways email can enhance your marketing efforts
It’s no secret that social media can be a hugely effective marketing tool when it comes to strengthening the success of any business, big or small. Using social media can help increase your brand awareness, expand your reach, deepen your customer relationships and help you get ahead of the competition. Chances are, you’ve eagerly established…
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In this age of digital saturation, any business that wants to be competitive needs a professional website. It’s no longer an option if you want to grow your business and create an edge. It’s a given for any business, big or small. The stakes are high: everyone is already online, and today’s digital climate is…
Read More About The a-z of website design for small businesses
Also known as Google AdWords, PPC stands for “Pay Per Click”. PPC is a digital marketing model used in order to direct traffic to websites, and it’s one of the most effective, rapid digital marketing tools around.PPC allows advertisers to pay a fee every time one of their ads is clicked. Essentially, it’s a way…
Read More About 7 PPC MYTHS DEBUNKED
A great website can very quickly become a mediocre one – or worse, an outright embarrassing one – if it’s riddled with sloppily written content and clumsy copy. High-quality, well-written website copy is equally, if not more, important than a site’s appearance. A user-friendly, visually appealing website is indispensable for the success and growth of…
Read More About 7 REASONS WHY HIRING A PROFESSIONAL COPYWRITER IS A VALUABLE INVESTMENT FOR YOUR WEBSITE
