As a Small Business Owner, chances are you’re too busy running the day-to-day to try and develop a comprehensive Digital Marketing Campaign. You’re already monitoring staff, checking daily sales, and running a Business. Do you have time to write content for your website, upload photos to Social Media, and make sure your Website is Search…
Read More About WHAT WILL A PROFESSIONAL SEO TECHNICIAN DO TO HELP MY WEBSITE?
If you’re a Small Business Online Retailer, you may be under the impression that Digital Marketing only works for the Retail Heavy Weights. Or maybe you think that it’s pointless to do your own Marketing, as you’ll never be able to compete against these multinational Organisations. After all, how could you ever compete with the…
Read More About 5 Ways Small Businesses Can Compete with Retail Giants Using Google Shopping
If you’re a Small Business Owner interested in dipping your toe into the world of Digital Marketing, we can understand you may be hesitant to dive straight in. With Marketers throwing around terms like “SEO”, “PPC” and “optimisation strategies”, beginning your Digital Journey can be a rather intimidating ordeal. And that’s why we’re loving Google…
Read More About Everything You Need to Know About Google My Business
If you already have a relatively effective Digital Marketing Strategy underway, it could be time for you to think about “upping the ante”, as they say. Sure, you may be seeing great results, but imagine if you could implement a strategy that could take your Small Business to the next level. While you may have…
Read More About Dynamic Retargeting: What it is and How it Can Take your Business to the Next Level
If you’re a Small Business Owner using Google Shopping as a way to market to your audience, you’ll want to make sure your really getting the most out of your ads. While it may be tempting to adopt a “set and forget” mentality, Google Shopping is one of the more intricate Campaign types to manage,…
Read More About 5 Of The Best Tips and Tricks to Optimise Your Google Shopping Campaign
If you’re not yet familiar with Dynamic Retargeting and all of the benefits it can offer your Small Business, it’s time to do some research stat. This incredibly powerful Digital Marketing Tool essentially allows you to take your Marketing efforts to a whole new place. While Traditional Retargeting allows Businesses to display generic ads to…
Read More About The 5 Most Frequently Asked Questions About Dynamic Retargeting
Google announced in March 2018 that they would be finally moving to “Mobile-First Indexing”. But what does that actually mean? Mobile-First Indexing means that Google’s going to begin looking at your Websites Mobile Version before looking at the desktop version, then rewarding Websites with better Mobile Compatibility. This is because people are starting to use…
Read More About How Google Moving to “Mobile First” could affect your Small Business
With a plethora of Ecommerce Stores out there, keeping loyal customers is not always an easy task. There is a lot more competition than there was 5 years ago. Heck, there’s a lot more competition than there was 12 months ago! Consumers can buy products from one Store and then quickly move onto the next…
Read More About 5 Marketing Tips to Boost Your Ecommerce Retention
If you’re a Small Business Owner with dreams of turning a profit from your Ecommerce Store, then maximising your Search Engine Optimisation (SEO) Campaign should be one of your top priorities. Competition in the Online retail industry is becoming increasingly fierce, even more so than the real world of brick-and-mortar stores. And if you want…
Read More About Have an Ecommerce Store? Here’s Why You Need SEO
The impact of an effective Google Shopping Campaign on Small Businesses can be astounding. Your company can rise to prominence through use of the “prime real estate” that Google Shopping offers, which runs along the top of Search Result pages. It even has its own Tab in Google Searches! The simplicity and ease of finding…
Read More About 5 Mistakes that Could Cripple Your Google Shopping Campaign
