Getting Google Ads running correctly is one of the foundations of success for every Small Business. If you’re smart enough to set a reasonable budget and then spend it correctly, you’ll be able to grow your brand awareness, visitors, and revenue. While this is all great news, just like everything else in life, there’s no…
Read More About 3 Ways You’re Getting Google Ads Wrong
Although it’s not exactly a revolutionary thing to say, we’re never going to stop telling you that Search Engine Optimization (SEO) and Pay Per Click (PPC) are the foundations for all Small Business success Online. If you want to succeed you need potential Customers to find you Online, and we’re yet to find better ways…
Read More About Why You’ve Got To Get Going With Bing Ads
When it comes to Pay Per Click (PPC) Advertising, the biggest names right now are Google Ads and Bing Ads. While the aim of both Paid Search Advertising platforms is the same – hint, it involves you making enough money to keep giving them money – they do have unique features that are worth familiarizing…
Read More About Google Ads and Bing Ads, what’s the difference?
The questions above is almost always the first thing that comes to mind when Small Business Owners are told that there’s this thing called Bing Ads that they need to give a shot. Let’s face it, the less popular path is not always the first thing that comes to mind when thinking about the best…
Read More About Why Should I Advertise with Bing? Doesn’t everybody use Google?
Let’s admit it: it’s always easy to ignore the potential of something you don’t know a ton about. When it comes to technology, if you’re a heavy Google user, you’ve probably not devoted enough time to thinking about what the other Search Engines can be doing for you. The truth is, when it comes to…
Read More About Why You Can’t Afford to Ignore Bing Ads
So you’ve heard about Paid Search Advertising? That’s awesome. You probably already know that it’s an invaluable tool that gets your products or services to appear on a Search Engine’s results page each time someone looks for what you offer. The point is that your ad is in the line of sight of your potential…
Read More About I ALREADY ADVERTISE WITH GOOGLE; DO I REALLY NEED BING?
Instagram is, without a doubt, one of the most important social platforms around. Since its launch in 2010, this highly popular app has seen exponential growth, from just a million users during its first two months on the market, to over 400 million daily active users today! It’s grown into a global community of more…
Read More About 8 Tips for Creating More Effective Instagram Video Ads
For the majority of Small Businesses, the festive period is the most important time of the year. This is doubly true for Businesses who operate an Ecommerce store. In fact, it’s the favourted time of many Online merchants as sales can be reasonably expected to go through the roof. People flock to the Web in…
Read More About HOW CAN I BOOST MY BUSINESS OVER THE FESTIVE PERIOD?
If you’re a Small Business that has invested time and money into a Google AdWords Marketing Campaign – well done! Google AdWords is an excellent way to drive traffic to you Site, grow brand awareness and increase your customers, leads and sales. But no matter how long you’ve been running your Campaign for, or how…
Read More About Are You Sabotaging Your AdWords Campaign with These 6 Simple Mistakes?
If you already have a relatively effective Digital Marketing Strategy underway, it could be time for you to think about “upping the ante”, as they say. Sure, you may be seeing great results, but imagine if you could implement a strategy that could take your Small Business to the next level. While you may have…
Read More About Dynamic Retargeting: What it is and How it Can Take your Business to the Next Level
