WHY PAY PER CLICK IS STILL THE FOUNDATION OF DIGITAL MARKETING

As the world becomes increasingly Digital, Marketing Strategies have evolved to keep up with the changing times and Customer behavior. What used to work effectively decades ago no longer holds the same power to attract buyers today. It’s pretty obvious by now that the world has already shifted from traditional to Digital Marketing. More and…

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HOW TO INCORPORATE REMARKETING INTO YOUR MARKETING STRATEGY

Perhaps you were interested in buying that electric foot massager for months and religiously searched to find the best shopping deal Online. However, before you make your purchase, real life gets in the way of luxurious life and the whole thing gets consigned to the ‘well that was a good idea at the time’ bin….

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Display Marketing: What is it and why do you need it?

Every time you go Online, either on your computer or mobile device, chances are you encounter pop-ups and banner ads. Display marketing generates leads and converts people – like you – into Customers.  But what if you are the one looking for Customers? The first thing you have to consider is building brand awareness, expressing…

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5 Ways to Squeeze More Profit from Your Google Ads

Google Ads are a proven way to get high quality customers to your Website. In order to get the most out of your Digital Marketing budget, Google Ads should definitely be a priority for your sales generation plan. But as with any element of a Marketing Strategy, just throwing money at it doesn’t guarantee results….

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The Best Times To Post On Your Small Business’s Social Media

For Small Businesses with a Facebook page, posting is an effective way to stay engaged with your customers and is a vital part of your Digital Marketing Strategy. It gives your customers the opportunity ‘like’ your Small Businesses page, and exposes them to your updates, discussions, new products, promotions, events and other posts you upload…

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The Difference Between Paid Facebook Ads And Boosted Posts

If you’re confused by Facebook Advertising options, you’re not the only one. Carousels, Organic Reach, Boosting, Sponsored Posts… there’s certainly a lot to consider. But many people are stumped by the one question; what’s the difference between Paid Facebook Ads and Boosted Posts? Well, if you’ve ever wanted to know the answer, sit down and…

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How to improve your social media presence

It’s no secret that social media can be a hugely effective marketing tool when it comes to strengthening the success of any business, big or small. Using social media can help increase your brand awareness, expand your reach, deepen your customer relationships and help you get ahead of the competition. Chances are, you’ve eagerly established…

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