Small Business Owners often have to contend with a limited Marketing budget, and the cost of regular Outbound Marketing methods can end up being prohibitive. But what if we told you there was another, more cost effective way to market your brand? With long lasting and powerful gains, Inbound Marketing and Small Businesses are a…
As the world becomes increasingly Digital, Marketing Strategies have evolved to keep up with the changing times and Customer behavior. What used to work effectively decades ago no longer holds the same power to attract buyers today. It’s pretty obvious by now that the world has already shifted from traditional to Digital Marketing. More and…
Perhaps you were interested in buying that electric foot massager for months and religiously searched to find the best shopping deal Online. However, before you make your purchase, real life gets in the way of luxurious life and the whole thing gets consigned to the ‘well that was a good idea at the time’ bin….
Every time you go Online, either on your computer or mobile device, chances are you encounter pop-ups and banner ads. Display marketing generates leads and converts people – like you – into Customers. But what if you are the one looking for Customers? The first thing you have to consider is building brand awareness, expressing…
Customer behaviour has evolved over the last few years because of technology. These days, if a Customers wants to go out to dinner they’ll seeks the help of services like Urbanspoon, Trip Advisor and Yelp. They’ll look at a number of different platforms to find customer reviews, browse through photos and check whether there’s a…
Google Ads are a proven way to get high quality customers to your Website. In order to get the most out of your Digital Marketing budget, Google Ads should definitely be a priority for your sales generation plan. But as with any element of a Marketing Strategy, just throwing money at it doesn’t guarantee results….
Having great content is vital to any successful Marketing Strategy, but in the world of Digital, it can be the difference between customers clicking the “add to cart” button or heading back to Google to find another option – usually one of your competitors. Here at Sites n Stores, we’re blessed to have a professional…
For Small Businesses with a Facebook page, posting is an effective way to stay engaged with your customers and is a vital part of your Digital Marketing Strategy. It gives your customers the opportunity ‘like’ your Small Businesses page, and exposes them to your updates, discussions, new products, promotions, events and other posts you upload…
If you’re confused by Facebook Advertising options, you’re not the only one. Carousels, Organic Reach, Boosting, Sponsored Posts… there’s certainly a lot to consider. But many people are stumped by the one question; what’s the difference between Paid Facebook Ads and Boosted Posts? Well, if you’ve ever wanted to know the answer, sit down and…
One of the most cost-effective ways for your Small Business to engage your market is through Social Media. Unlike the traditional way of contacting people by phone, mail or email, Social Media allows for instant responses to occur and is another way of building the all-important customer rapport. It’s also a faster way to get…
