The world of Online Digital Marketing is an ever shifting platform, and industry demands are constantly changing. This can make it particularly difficult for Small Business Owners to stay ahead of their market and make sure their website is catering to their customers’ current demands. Thankfully, there is a quick and easy solution to making…
Read More About WHAT DOES YOUR CUSTOMER AVATAR LOOK LIKE?
It’s no secret that social media can be a hugely effective marketing tool when it comes to strengthening the success of any business, big or small. Using social media can help increase your brand awareness, expand your reach, deepen your customer relationships and help you get ahead of the competition. Chances are, you’ve eagerly established…
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If you’re a small business owner with your own website, chances are you’re wondering whether creating a blog will be beneficial for your business. Well, stop wondering, because we’re here to tell you that a blog is a fantastic tool for any business trying to generate awareness and attention online.Given the high levels of competition…
Read More About Five benefits of blogging for your small business
In a rapidly changing and growing social landscape, social media marketing has become a critical way for small businesses to differentiate themselves and connect with their customers. Have you thrown yourself (and your business) head-first into social networking? Or have you shied away from what can be seen as a fairly intimidating array of always-increasing…
Read More About Which social media platform is right for my business?
Ensuring that your website is brimming with fresh, quality content is beneficial for multiple reasons. Firstly, it can be useful for SEO and can influence your rankings. Google’s algorithm now specifies that it looks for high-quality, original content. Moreover, making your website a veritable hub of regularly updated, solid content will establish your business’s credibility…
Read More About 7 essential ways to create engaging content for your website
It’s no secret that ecommerce is serious business. There has never been a better time for businesses of all sizes to be selling online. But how to make the most of your business’s online store? What are some tricks for maximising your customer’s shopping experience and persuading them to buy? Here are a few handy…
Read More About 6 tips for making the most of your online store
No-one wants to talk to a robot, or enjoys exploring a space that feels sterile, cold and impersonal. While some elements of web design are geared towards making your website readable for robots – SEO (“Search Engine Optimisation”), Googlebots – a human element should always be at the forefront of your site. At its core,…
Read More About 7 ways to add a personal touch to your website
Social media marketing can be incredibly beneficial for businesses of any size. It can help you expand your reach, to personalise your brand experience, to improve your customer relationships, and to more closely target your market. But while it might seem pretty straight-forward, it’s actually much harder than it looks to get right. Mastering social…
Read More About 7 essential social media marketing tips for small businesses
So you’ve gotten yourself a beautifully designed, user-friendly website, and you think it looks pretty sweet. Excellent. It’s a great start in establishing an online presence for your company and your brand. But that’s just the first step. Now it’s time to work out how you’re going to attract visitors and convert leads. These days,…
Read More About 16 ways digital marketing can give your business an edge
