You’ve probably heard a million times about how you should be cleverly positioning and creating content as a brand. It connects with your brand identity, and ensures that you have a consistent voice across all platforms where you’re communicating to Customers as you attempt to allure those potential Customers. But with changing employees, new hires,…
Read More About How to Create a Style Guide
If you have a Website, you most likely have content. It could be anything from what’s written on your Homepage, to your blogs (if, like us, you have them). But as time goes on, your beautiful content will start to wither. There could be old references, links that don’t work, and even dates or stats…
Read More About How to Repurpose Old Content to Boost SEO
Do you engage in any writing within your job? Most likely your answer was a resounding ‘Yes’. The majority of roles involve some form of writing nowadays. Maybe you’re in charge of writing a whole blog and managing a Social Media platform for your company, or perhaps the only writing you do all day is…
Read More About How to Write the Perfect Tone of Voice in Your Content
As the pandemic has no doubt changed the shape of the industry, it’s becoming increasingly clear that how consumers shop and connect with brands has shifted. No longer are they content to just stand by and purchase your products/services no matter who you are or what you’re like as a brand. It’s evident now that…
Read More About How to Connect With Customers Via Your Content
You wouldn’t keep rotting fruit or veg in the fridge, would you? The same goes for your content. It needs to be fresh for your Customers to consume so they’re able to get the most out of it. If you’ve left your content stuck in the past, it’s likely your target audience isn’t going to…
Read More About Content Ideas to Invigorate and Inspire
There’s no doubt the pandemic has shifted how we market and present our brand, and Social Media has really taken off as fast as a rocket during these unprecedented times! According to a CMO survey, Social Media spend rose by 74% during COVID-19, with marketers focusing their efforts on trends aimed at engaging and exciting…
Read More About Social Media Trends to Engage and Enlighten Your Audience
Like it or not, most of the current generation aren’t fans of speaking over the phone and will avoid it if possible. This can create a potential lack of engagement with your Customers as they may prefer to leave your Site altogether rather than make a phone call to gain more information. To combat this…
Read More About How to Easily Build a Chatbot Without Being a Tech Wizard
The use of Social Media for businesses and brands is as common as a pigeon roaming the street. 94% of consumer marketers use Facebook, with Twitter the second most used. So as you can imagine, with the majority of your competitors already advertising on Social Media, whether it be organically or through paid ad placement,…
Read More About 5 Visual Elements to Create For Social Media
If Digital Marketing is something you’ve spent time looking into as a business, you’ve probably already got your fingers in a lot of different pies. But it could also mean you’re looking to continue your success and raise the stakes in the growth of your brand. If that’s the case, Dynamic Retargeting could be the…
Read More About Let Dynamic Retargeting Spice Up Your Digital Marketing
People are always on Social Media. We’re quite certain that you’ve used at least one Social Media platform today before reading this Blog, don’t deny it! On average, a person spends almost 2.5 hours daily on social media, and Facebook is one of the most popular choices. Facebook has more than 2.6 billion users worldwide,…
Read More About Why You Should Consider Facebook Advertising
