It’s no longer a surprise that more and more people rely on Google to answer the questions they have. As a matter of fact, it’s almost always the first place they go to when looking for information. Search Engines have become such an important and influential part of people’s lives to the point that they…
If you already have a relatively effective Digital Marketing Strategy underway, it could be time for you to think about “upping the ante”, as they say. Sure, you may be seeing great results, but imagine if you could implement a strategy that could take your Small Business to the next level. While you may have…
If you’re a Small Business Owner with an Ecommerce store, then Google Shopping should already be on your radar. You’re probably already using Google AdWords to market your Business (We hope you are!). But you should also really be looking at promoting your products through Google Shopping. Using eye-catching, images based ads will not only…
With a plethora of Ecommerce Stores out there, keeping loyal customers is not always an easy task. There is a lot more competition than there was 5 years ago. Heck, there’s a lot more competition than there was 12 months ago! Consumers can buy products from one Store and then quickly move onto the next…
Just like AdWords, Google Shopping is one of those tools that every Ecommerce Store owner should be considering when it comes to your Digital Strategy. Although it can take a bit of work to set up and may require a commitment to learning something pretty alien to you, the results are undeniably impressive. Having your…
When it comes to creating and maintaining a successful Website as a Small Business Owner, nothing beats a personal touch. In today’s digitally saturated world, more and more customers are searching for brands and Businesses that go the extra mile to give their Site visitors a more memorable, personalised experience. And with the rise of…
What makes a great layout for a website or online store?An effective layout is accessible, easy to navigate, and intuitive. It is organised logically and seamlessly. It is visually appealing and immediately captivates the eye of the visitor.An elegantly designed, user-friendly layout makes getting around as simple and straight-forward as possible for the visitor. Working…
It’s no secret that ecommerce is serious business. There has never been a better time for businesses of all sizes to be selling online.But how to make the most of your business’s online store? What are some tricks for maximising your customer’s shopping experience and persuading them to buy?Here are a few handy tips to…
Thinking of taking your bricks and mortar store to the next level? Think you might benefit from an online store? There are many reasons why this might well be the best thing you end up ever doing for your business. Perhaps the most compelling of these is that an online store gives your customers the…
