PPC

A Beginner’s Guide to Google Ads

As a Small Business Owner, choosing the best place to invest your time and money is crucial. It’s vital that you’re spending them in the right place. And why not spend them on advertising that has a reach large enough to get your business on the map? We are of course talking about a way…

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The Advantages of Google Shopping

We all know how prevalent Online Shopping is nowadays.  Australian Online Shopping reached an all-time high, with online purchases growing 57% year-on-year. An average of 1 million additional households shopped online every month, reaching $50.46 billion total spent at online checkouts. It’s a market you can’t afford to be missing out on as a business! …

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The Power of Inbound Marketing

Small Business Owners often have to contend with a limited Marketing budget, and the cost of regular Outbound Marketing methods can end up being prohibitive. But what if we told you there was another, more cost effective way to market your brand? With long lasting and powerful gains, Inbound Marketing and Small Businesses are a…

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Why You’ve Got To Get Going With Bing Ads

Although it’s not exactly a revolutionary thing to say, we’re never going to stop telling you that Search Engine Optimization (SEO) and Pay Per Click (PPC) are the foundations for all Small Business success Online. If you want to succeed you need potential Customers to find you Online, and we’re yet to find better ways…

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What is Geotargeting for PPC? Should I care?

The short answer to the question above is pretty simple, and is normally phrased along the lines of ‘because you want your Business to make money, don’t you?’. Pay Per Click is great because of the way it can generate you quick results at a closely monitored cost. And, if you want to make the…

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Why You Can’t Afford to Ignore Bing Ads

Let’s admit it: it’s always easy to ignore the potential of something you don’t know a ton about. When it comes to technology, if you’re a heavy Google user, you’ve probably not devoted enough time to thinking about what the other Search Engines can be doing for you. The truth is, when it comes to…

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WHAT IS GOOGLE PLUS AND WHY IS IT IMPORTANT FOR YOUR BUSINESS?

If you’ve heard of the internet, you’re probably aware that Google is the planet’s largest Search Engine. As of June 2018, Google makes up around 68% of the global Search Engine pie. Ease of use, search efficiency, and relevance of results – these are the prime reasons people use Google every single day to search…

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