SEO

Have an Ecommerce Store? Here’s Why You Need SEO

If you’re a Small Business Owner with dreams of turning a profit from your Ecommerce Store, then maximising your Search Engine Optimisation (SEO) Campaign should be one of your top priorities. Competition in the Online retail industry is becoming increasingly fierce, even more so than the real world of brick-and-mortar stores. And if you want…

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How SEO & Google Adwords Can Equal Your Business Success

Most people understand Search Engine Optimisation (SEO) and Google AdWords (also known as Pay Per Click) as two separate Digital Marketing strategies. Yes, the two are different in their methodology, but ultimately both share the same end goal – driving your Website to the top of Search Engine results to get more traffic to your…

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HTML Links: How to Add Them to Your Site and Why They Boost Your SEO Game

HTML Links play a vitally important role in everything web-related. Also known as ‘Hyperlinks’, they’re handy little things with a huge array of uses for any Small Business Owner with an Online Presence, but they’re particularly handy when it comes to boosting your Search Engine Optimisation (SEO) game. These HTML Links allow you to create…

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Geo-Targeting: What It Is and Why You Need It for Your SEO Campaign

As ranking more highly in Search Engine Results becomes increasingly important for Businesses wanting to stand out from their competition Online, the methods to achieve this are becoming more and more strategic. And this is where Geo-Targeting, or Location-Based Search, comes in. Now, don’t be scared off by this rather ‘tech-y’ sounding strategy because, once…

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