Social Media Marketing

3 Ways You’re Getting Google Ads Wrong

Getting Google Ads running correctly is one of the foundations of success for every Small Business. If you’re smart enough to set a reasonable budget and then spend it correctly, you’ll be able to grow your brand awareness, visitors, and revenue.  While this is all great news, just like everything else in life, there’s no…

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Social Media Marketing

WHY PAY PER CLICK IS STILL THE FOUNDATION OF DIGITAL MARKETING

As the world becomes increasingly Digital, Marketing Strategies have evolved to keep up with the changing times and Customer behavior. What used to work effectively decades ago no longer holds the same power to attract buyers today. It’s pretty obvious by now that the world has already shifted from traditional to Digital Marketing. More and…

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Social Media Marketing

HOW TO INCORPORATE REMARKETING INTO YOUR MARKETING STRATEGY

Perhaps you were interested in buying that electric foot massager for months and religiously searched to find the best shopping deal Online. However, before you make your purchase, real life gets in the way of luxurious life and the whole thing gets consigned to the ‘well that was a good idea at the time’ bin….

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Social Media Marketing

Display Marketing: What is it and why do you need it?

Every time you go Online, either on your computer or mobile device, chances are you encounter pop-ups and banner ads. Display marketing generates leads and converts people – like you – into Customers.  But what if you are the one looking for Customers? The first thing you have to consider is building brand awareness, expressing…

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Social Media Marketing

Social Media Marketing

Social Media Marketing

5 Ways to Squeeze More Profit from Your Google Ads

Google Ads are a proven way to get high quality customers to your Website. In order to get the most out of your Digital Marketing budget, Google Ads should definitely be a priority for your sales generation plan. But as with any element of a Marketing Strategy, just throwing money at it doesn’t guarantee results….

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Social Media Marketing

How SEO & Google Adwords Can Equal Your Business Success

Most people understand Search Engine Optimisation (SEO) and Google AdWords (also known as Pay Per Click) as two separate Digital Marketing strategies. Yes, the two are different in their methodology, but ultimately both share the same end goal – driving your Website to the top of Search Engine results to get more traffic to your…

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Social Media Marketing

More Than Followers and Hashtags: How to Drive Sales with Instagram

You’ve probably heard a lot about the importance of generating good engagement on your Business’s Instagram account. Of course, engagement is indeed important, but there’s more to Instagram than just gaining followers and likes. It may look like the innocent Social Media sweetheart, but behind the carefully crafted photos and glossy quote posts, Instagram is…

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Social Media Marketing