Search Engine Optimization (SEO) is one of the undisputed keys to growth Online. Hitting those all-important top spots when a user is searching for a Business just like yours Online is the difference between you or one of your competitors grabbing their attention. And that, unfortunately, is one of the deciding factors in who gets their money.
We’re almost tired of saying it, but when’s the last time you waded beyond page 1 or 2 of the Search Engine Result Pages (SERP)? It’s okay to admit that when you’re searching you want answers, and you want them fast. While every entrepreneur realizes how lucrative climbing up those rankings can be, there’s still a resistance to engaging an expert to help you do it.
In this Blog we briefly talk you through a couple of the benefits of getting an SEO superstar to help you.
They know what they’re doing
SEO is no different to any other area of doing Business: there’s no substitute for a wealth of relevant experience. Although there’s plenty of people out there who would try to convince you otherwise, there’s nothing to SEO that you couldn’t learn and implement to become a great practitioner yourself over time. However, the brutal truth is that in all likelihood you don’t have that time, and you certainly don’t have a route to acquire a ton of experience before starting work on your own Site.
Even if you have a pretty good level of knowledge, you are human, and that means you’re going to make mistakes. It’s better to bring in an expert who knows exactly what they’re doing from the off. Which neatly brings us to our next point…
Let an expert make your life easy
Besides Customers, Leads, and Sales, your most valuable commodity is time. Bringing in an expert for to cover your SEO isn’t going to suddenly see you working 1 hour a day from the Bahamas, but it is going to help you to avoid another major headache in an already cramped schedule.
Besides simplifying your schedule, an SEO pro is going to be able to give you the information you need, when you need. It’s pretty easy to drown in all of the information and chances that Digital Marketing offers, finding somebody who is able to reliably tell you key facts like which keywords you’re attacking, and how much traffic they’re generating you each month, is vital. Likewise, a specialist should be able to give you a reasonable guide on what you can expect from a campaign in its first 6-12 months. This information can help you to make sure you don’t overcommit, or leave yourself exposed.
SEO is always evolving
All of the major Search Engines are pretty frank about the fact that they’re always adapting and looking to improve with changes in taste. This means that SEO itself is a field requiring extensive ongoing education as the latest changes to an algorithm could be all important to your Business.
While a one-off set up or investment of your own time might be enough to get you up and running, it’s not going to safeguard you against industry changes, and we cannot stress how inevitable they are. Any reputable SEO practitioner will be abreast of significant changes, and will be set to minimize their disruption to you.
Focus on the things you’re great at
Although SEO isn’t the massively overcomplicated dark art that some people like to paint it as, our experience tells us that mastering it isn’t something the average Small Business Owner can accommodate in their life. By hiring a professional, you’re freeing yourself up to focus on the areas that you’re an utter rock star in. That sounds like a pretty good thing to us.