HOW TO INCORPORATE REMARKETING INTO YOUR MARKETING STRATEGY

Perhaps you were interested in buying that electric foot massager for months and religiously searched to find the best shopping deal Online. However, before you make your purchase, real life gets in the way of luxurious life and the whole thing gets consigned to the ‘well that was a good idea at the time’ bin. A few days later, you keep seeing ads for electric foot massagers wherever you go Online and then you remember you were supposed to get one!

WHAT IS REMARKETING?

WHAT IS REMARKETING?

Remarketing (also called retargeting) is an exceptionally valuable Marketing technique that can be used to target people after they have visited your Website and left without buying anything or enquiring about your services.

Remarketing is a way of following up with people who engaged with your product or Business. It’s reminding them that if they’re still interested, you’re the place they need to visit! Remarketing does this by placing your ads  throughout a potential customer’s Online experience to gently refresh their memory of just how badly they once wanted what you’ve got to offer.

Ultimately, remarketing gives you another chance to flaunt what you sell to the consumer.

REMARKETING AND SMALL BUSINESSES

REMARKETING AND SMALL BUSINESSES

Remarketing is an effective strategy because it acts on specific information about your Customer’s interests. You can pinpoint their interest to the specific item they were looking at. This is huge for Small Business Owners, as you’re not wasting time or money on individuals who have next to no chance of handing you their hard-earned cash.

It’s a fantastic way of streamlining your Digital Marketing Campaigns to Consumers that are almost ready to convert. Often, Consumers of this type just need was a little convincing and a friendly reminder. It’s a favourable option over traditional Advertising, where you’re often targeting Consumers that aren’t as engaged with your Small Business or product.

PLATFORMS FOR REMARKETING

Remarketing doesn’t just set its sights on PC users. It can track past visitors across different platforms. This allows you to build a comprehensive Digital Marketing Campaign that uses multiple platforms such as search ads, banner ads, social media ads, and even Emails!

Remarketing is an effective tool for Small Businesses because it’s a way of targeting Consumers that only need the smallest of nudges to become buyers.  You target ready-to-buy customers, so they are refreshed, reminded, and reconnected with your Business and your products.

This is a sure-fire way to get their attention. Remarketing is one of the easiest and most cost-effective ways to re-engage an audience.

INVEST IN REMARKETING

INVEST IN REMARKETING

Now, how do you incorporate remarketing into your marketing strategy?

The first thing you need to do is to decide which retargeting platform and tool you should use. Research these platforms because they each come with pros and cons. Doing this gives you an informed decision to pick the right platform for remarking that suits your Small Business. If you already have a Google AdWords account, you can use Google’s retargeting system immediately. Setting up a retargeting list will place your ads on Google’s display network.

REMARKETING SEARCH RESULTS

REMARKETING SEARCH RESULTS

Search remarketing will let you target people who previously visited your Website and searched for specific keywords. So, if they can no longer remember where they first saw that electric foot massager they can search for it again. And, if your website runs a search ad remarketing campaign, they will find your ad in the search results.

BANNER AD REMARKETING

BANNER AD REMARKETING

Banner ads, on the other hand, will give you the opportunity to reach a wider audience when you retarget people who visited your website using Google’s display network. Ads posted on Google’s display network can reach around 90% of Google’s potential search network.

This service works differently because banner ad remarketing taps into Google’s vast display advertising network. You’ll be able to place your ads on thousands of Websites that aren’t related to your Business or products.

This might sound detrimental, but remember, you’re only remarketing to those who have once taken an interest in your Website. You’re just gaining access to Websites they might be visiting afterwards.

SOCIAL MEDIA AND THIRD-PARTY REMARKETING

SOCIAL MEDIA AND THIRD-PARTY REMARKETING

Other than Google, there are a number of third-party platforms that offer web and social retargeting like AdRoll, Facebook, Twitter and LinkedIn. However, you need to be certain that the ads you use are going to have an effect on the people you are targeting.

You do have the option to run incentive-rich ads to hook the Customer. So, if brand awareness is your main goal, you can build your campaigns to display your ads as frequently as you like in a stretch of days, weeks, or even months to truly get your name out there.

Remarketing is one of the most rewarding techniques you use for your Small Business. If you want a hand or have any questions then we would LOVE to hear from you.


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