As the world becomes increasingly Digital, Marketing Strategies have evolved to keep up with the changing times and Customer behavior. What used to work effectively decades ago no longer holds the same power to attract buyers today.
It’s pretty obvious by now that the world has already shifted from traditional to Digital Marketing. More and more people are used to getting information Online, and this practice continues to grow at a rapid pace. It’s no surprise then that Digital Marketing is the best way to reach your targeted Customers. Another good thing is that Digital Marketing works not only in favour of Businesses; it also gives something innovative to consumers as well.
WHAT IS PAY PER CLICK?
Pay Per Click (PPC) is one of the most popular forms of Digital Marketing for a number of reasons. With PPC, you can advertise your Website Online to those people who are searching for goods and services like yours. This targeted approach can be far more cost-effective than the use of traditional media.
Say your Business sells indoor plants. Your ad will target certain relevant keywords like “indoor plants”, “buy indoor plants online”, or “indoor plants for sale”. When someone goes Online using their mobile device or desktop computer and enters those keywords or phrases, the Search Engine you’re paying a PPC budget to will show your Business in of it’s ad spots. And, no matter how many people have seen it, if they don’t click on your ad, you don’t pay a cent.
PPC VERSUS SEO
Another popular form of Digital Marketing is Search Engine Optimisation (SEO). The downside is that competition for keywords can be stiff; you must have a great SEO plan to get to the top of some rankings. Also, SEO demands a lot of time and effort. If you are a Small Business owner with the aim of growing your Business and surviving, it can take months for specific keywords to rank. Other times, they won’t at all.
PPC HELPS SEARCHERS AND ADVERTISERS
Many people who search for products Online have already decided to buy. Take for example, someone who looks for affordable hotels in Gold Coast. This person is not just randomly looking for any hotel; he has a specific type of hotel in mind in a particular location and only needs relevant options so they can arrive at the deal that suits him. PPC helps Businesses just like yours by helping you to get your products and services in front of those people who are actively seeking them. Because of this, PPC delivers a volume of steady, targeted traffic.
PPC shows rapid results, which can help you gain significant sales and traffic in a matter of weeks. This is extremely handy for new Websites and Small Businesses, who often need new Customers just to stay alive. Additionally, PPC can be used to boost the profile of singular products/services. For instance, if you are selling winter boots, it’s best to use PPC to start generating a rapid rise in traffic during the appropriate months. If you opt for SEO, you might well see some strong ranking climbs in the organic results, but this may take too long to beneficial in the current year.
For any Business, managing your budget is essential. While many people find PPC effective, many Small Business owners believe that dealing directly with a company like Google can be too pricey. The truth is, with PPC you have complete control over how you set your budget. You can specify your daily and monthly budget to ensure you won’t go beyond your limit.
With PPC you can measure practically everything from how often your ads get shown, the clicks you receive, the visits to your website, and the conversions made. This is all useful information you can assess before deciding to spend more. Depending on the measured results, you can then decide to increase your spending, or change the content of your ads to generate more traffic to your Website.
If you own a Small Business and want investigate what the wonderful world of PPC can do for you, we want to hear from you. Our Google-certified PPC experts have the skills and experience to grow your Business Online and provide you withthe stability you crave.