The idea of a Customer Avatar could perhaps be a little foreign to you. It may sound like something you use in a video game, but a Customer Avatar is actually a supportive tool you can create to gain valuable insight into your prospective buyers.
In such a competitive market, Customer Avatars assist Small Business Owners in fully comprehending their Customers rather than just making guesses. This increased knowledge helps to drive towards business goals.
Marketers and entrepreneurs alike have been using this effective marketing technique for years to learn more about their target audience in order to successfully sell to their needs and desires.
We will be guiding you through the step by step process of how to create a Customer Avatar that is going to enhance your Customer knowledge and strengthen the way in which you sell to your target market.
Identify Your Customer
Giving your Customer Avatar a name is a great place to start. Make it something easy to remember and relevant to the sort of person you are looking to sell to.
You could use the name ‘CEO Callum’ if, for example, you’re marketing a service of workshops that caters to companies, and you’d most likely be selling to that specific Customer. If you decide to create more than one Customer Avatar, choosing a name is going to help keep your Avatars consistent and easily identifiable.
After a relevant name has been selected, it’s time to look a bit closer into ‘CEO Callum’ and his demographics. You’ll need to create a list of the characteristics and traits of your Customer using psychographics and demographics.
Psychographics are the values and beliefs of your Customer, while the demographics are an in depth look into their age, occupation, gender, income, etc. Identifying these traits is going to expand your grasp on the demands of the cunmers you’re targeting.
The questions to be asking to pin down the demographics of your Customer are:
- What is their age?
- What is their gender?
- What is their income?
- Where are they located?
- What do they do for work?
- What is their marital status?
- Do they have any children, and how many?
Get inside their head, and list any psychographics that you can think of that would be applicable to your Customer as well.
What makes your Customer tick? What drives them as a consumer? Your Customer has aspirations and desires just like anyone else, and getting a firm grasp on what they want is crucial for the creation of your Customer Avatar. Focus especially on their wants and needs as a buyer.
We’re not talking about their general life goals (CEO Callum might have cheeky aspirations to become a rockstar), but the values and goals that relate to what you can offer them as a business. Make a list of these by asking questions about what they’re trying to achieve.
On the flip side of everything that they crave, you’ll also need to uncover what their pain points are. Discover what challenges they’re facing that you can support them through via your product/service.
Ask the Right Questions
Apologies for talking about ‘asking questions’ a lot in this Blog, but it’s pivotal for your Customer Avatar!
In fact, we retract the apology and will emphasise again how important it is to be asking the RIGHT questions. Use the ‘what’ and ‘why’ to really dive into the Customers’ minds.
Understanding all of these elements and traits of your Customer is going to help you generate the perfect Avatar, as well as gaining an important perspective on how to connect with your Customer as a brand.
Customer Avatars are pivotal in helping to market your business, so use them wisely! It will be a lens that can actively assist you in targeting consumers and extending your reach to them effectively.