Display Marketing: What is it and why do you need it?

The first thing you have to consider is building brand awareness, expressing your brand identity, and generating leads for your business through the various different marketing channels out there. Perhaps there is no better way to stimulate consumer interest and build brand awareness than through a visual form of marketing?

Marketing is the lifeblood of any Business, and since technology has overtaken a big chunk of our daily lives, display Marketing is one of the most popular ways for promoting products and services online.

There are a number of different benefits to using display Marketing over other services and platforms. Read on to find out more about why your Small Business needs display marketing!

Display Marketing is the act of virtually advertising your Business Online by using text, animations, logos, videos, moving images and other graphics that convey a message to draw a reaction from viewers. The visual nature of a display ads makes your Business stand out and strengthens your brand’s image.  

A strategically-placed ad will help boost a company’s reputation. There is a striking difference between SEM (Search Engine Marketing) Strategies and display Marketing Strategies. While SEM is mainly concerned with text and keywords, display Marketing revolves around visual stimulus to persuade consumers and build brand awareness.

The two most important players in display Marketing are the advertisers and publishers. Advertisers are those who promote Businesses, products or services. Publishers are those offering their resources such as an ad space that you pay for.

What are display ads? These are the ones you see insides boxes on the Websites you visit that are advertising a product or Business. They are sometimes seen on top of Site pages such as the traditional banner ad, or the larger text billboard on the right. They can also be videos that appear from the lower right corner of your screen.

These ads appear on distinct sections of the website and are typically reserved for paid Advertising that generates a quick conversion. They’re typically not related to the Website you’re looking at and are targeting you based on your demographic, interest or location.

Most of the time these ads are engaging and compelling to the Customers. They offer a clear objective, outline or deal and should spur a call to action from the Customer. If the ad works, the Customer will be interested and wanting to know more — that’s what gets them to click.

Unlike the traditional methods of advertising such as putting up a billboard on the highway, the Internet reaches people around the world. If you have an Online Ecommerce Store with no physical retail space, display advertising is the perfect compliment to your Online store.

Even if you have a physical store that provides services to clients and consumers all over the country, harnessing the versatility and reach of a display ad will help you connect and reach more consumers, more effectively, at a lower cost!

Another advantage of using display ads is that, because of their visual nature, the content can be designed and styled to attract attention in unique and engaging ways. Unlike the regular Search Engine Marketing (SEM) ads that only use text with a character count, display ads are more influential because of the visual aspect of the ad. Visual ads are likely to stay with the consumer for longer.

If you sell chocolate cupcakes, what better way for you to advertise your product than by showing a mouth-watering image or a high definition video of your goodies looking just irresistible. Consumers enjoy visual stimulation, whether it’s of tasty food or a fast car, images can persuade them to buy and engage with your product or service.

Display marketing is cost-effective compared to the more traditional forms of advertising like TV, radio, and print. It also allows you to more closely target those who actually hold a genuine interest in your product or service. As a matter of fact, this kind of Marketing levels the playing field for Small Business Owners that have limited time and money.

Another reason why you’ve got to be doing Digital Marketing is that you can measure how your ads are performing. For a Small Business Owner, it’s essential to know how and where you’re spending money.

You’ll be able to track how many times your ad appears on the page, how many times Customers have seen it and see how many of those views have turned into an engagement with your Small Business. By keeping track of the success of your campaign, you can make necessary changes to make it more effective.

There are just some of the tips and reasons why your Small Business needs Digital Marketing. If you feel like you don’t have time or resources to do it yourself, just give us a call.