Display marketing generates leads and converts people – like you – into Customers. But what if you are the one looking for Customers?
BUILDING BRAND AWARENESS
Marketing is the lifeblood of any Business, and since technology has overtaken a big chunk of our daily lives, display Marketing is one of the most popular ways for promoting products and services online.
There are a number of different benefits to using display Marketing over other services and platforms. Read on to find out more about why your Small Business needs display marketing!
VIRTUAL ADVERTISING
A strategically-placed ad will help boost a company’s reputation. There is a striking difference between SEM (Search Engine Marketing) Strategies and display Marketing Strategies. While SEM is mainly concerned with text and keywords, display Marketing revolves around visual stimulus to persuade consumers and build brand awareness.
The two most important players in display Marketing are the advertisers and publishers. Advertisers are those who promote Businesses, products or services. Publishers are those offering their resources such as an ad space that you pay for.
WHAT IS DISPLAY ADVERTISING?
These ads appear on distinct sections of the website and are typically reserved for paid Advertising that generates a quick conversion. They’re typically not related to the Website you’re looking at and are targeting you based on your demographic, interest or location.
Most of the time these ads are engaging and compelling to the Customers. They offer a clear objective, outline or deal and should spur a call to action from the Customer. If the ad works, the Customer will be interested and wanting to know more — that’s what gets them to click.
WHY CHOOSE DISPLAY ADVERTISING?
Even if you have a physical store that provides services to clients and consumers all over the country, harnessing the versatility and reach of a display ad will help you connect and reach more consumers, more effectively, at a lower cost!
Another advantage of using display ads is that, because of their visual nature, the content can be designed and styled to attract attention in unique and engaging ways. Unlike the regular Search Engine Marketing (SEM) ads that only use text with a character count, display ads are more influential because of the visual aspect of the ad. Visual ads are likely to stay with the consumer for longer.
If you sell chocolate cupcakes, what better way for you to advertise your product than by showing a mouth-watering image or a high definition video of your goodies looking just irresistible. Consumers enjoy visual stimulation, whether it’s of tasty food or a fast car, images can persuade them to buy and engage with your product or service.
DISPLAY ADVERTISING IS COST-EFFECTIVE
Another reason why you’ve got to be doing Digital Marketing is that you can measure how your ads are performing. For a Small Business Owner, it’s essential to know how and where you’re spending money.
You’ll be able to track how many times your ad appears on the page, how many times Customers have seen it and see how many of those views have turned into an engagement with your Small Business. By keeping track of the success of your campaign, you can make necessary changes to make it more effective.
There are just some of the tips and reasons why your Small Business needs Digital Marketing. If you feel like you don’t have time or resources to do it yourself, just give us a call.