Your Online Store is up and running and you’ve spent a lot of time getting it perfect; you analysed every Call to Action button, scrutinised your logo for days and agonised for hours on all the aspects of the layout.
But despite this, something’s just not working. Where are all your customers? No matter how good your Ecommerce Store looks, or how amazing your products are, chances are you could be forgetting a handful of things that could be seriously affecting your Conversation Rates.
It’s easy to think you’ve dotted every I and crossed every T, but setting up a completely optimised Ecommerce Store can be difficult. Making a purchase Online is a fine-tuned process, and if just one element fails, the whole process fails.
If your Ecommerce store is up and running but your Store visitors just aren’t buying, don’t sit idly by, because it could be a long wait. Instead, keep reading!
We’ve put together a list of some of the most common problems that could be ruining your Online Store’s Conversion Rates. By fixing these, you can sit back, relax and watch your sales rise.
1. Trying To Force An Action
People don’t like being forced into things. In fact, one of the most appealing parts of Online Shopping is the relaxed nature of it: no pushy sales assistants, no fast-paced music driving you into a frenzy and no long fitting-room queue pressuring you into quick (and regrettable) decisions!
For this reason, if you want your customers to purchase your products, don’t make them jump through too many hoops. Forcing your customers create an account before a purchase, or splashing your page with opt-in pop ups could be why they abandon a sale.
The idea is to make the process as simple and stress-free as possible. If you think this could be the problem with your Online Store, remove some of these barriers stopping the customer from buying.
2. Poor Site Performance
If your Website takes over 3 seconds to load, you’ve already lost 7% of customers. It sounds cut-throat, but unfortunately, that’s the reality of Online Shopping.
In today’s Digitally-Driven World, consumers are used to getting what they want immediately – if not sooner! This means that if your Store keeps them hanging in ‘limbo’ for too long, they’ll likely return to the search results and jump onto a competitor’s Site. Which is certainly NOT ideal.
If you discover that your Online Store takes too long to load, speak with your Web Developer. A professional should be able to help reduce this time, which could indeed result in an increase in your Conversions.
3. Low Quality Images
Your products could be amazing, but if your images don’t reflect that, you’ll lose customers almost instantly. Images are the main way by which your potential customers judge your products. So if the picture sucks, then you can kiss your sales goodbye.
Product images are there to showcase all the great features of your product and to highlight the details. When people walk into a store, they touch, try on or play around which a physical product. You obviously can’t provide this to them through your Online Store (though that would be cool!), so the only way to get your leads to trust your product is to give them excellent quality images.
It’s important for customers to have the ability to zoom in on the product, see the product from difference angels and experience the product without pixilation. If you can’t provide this to your customers, say goodbye to a sale.
4. Your Store Isn’t Mobile Friendly
Did you know that a whopping 79% of Online shoppers use their mobile to make Online purchases daily? That’s HUGE! So if your Ecommerce Store isn’t optimised for mobile, then you’re likely giving up a very large portion of customers.
Creating an Ecommerce Store that has full functionality on a mobile device is absolutely crucial when taking your Small Business Online. This means making sure that customers have the same user experience on their mobiles as they would on a desktop computer.
5. Your Confusing Your Visitors
It’s not hard for customers to get lost on Online Stores. Some Ecommerce Stores have 100s, if not 1000s of products, making them a hap-hazard maze of endless pages. And if you’re not seeing the sales you were hoping for, this could be the issue with yours.
If you have multiple pages, it’s important to consider this when it comes to your visitor’s experience on your Site. Providing clear and consistent page designs, alongside easy to understand navigation tools, will be a huge step in the right direction.
A good rule to follow when ensuring your Store is easy to navigate, is to use the “3-click” rule. This is when you make sure that your visitor can find the information they want within 3 mouse clicks. If they get lost within those 3 mouse clicks, there goes your conversations.
So if you’re not seeing the Conversions you’re wanting, chances are you’ve missed one of these crucial steps. If you have, don’t stress, not all is lost! Most of these are pretty easily fixed, just speak to you Web Developer and they should be able to address any of these problems.
Whatever you do, don’t just sit back and expect that an Ecommerce Store full of mistakes will generate any greater leads. Identify the problem and try and solve it. Trust us, your Business will seriously benefit!