The 5 Most Frequently Asked Questions About Dynamic Retargeting

If you’re not yet familiar with Dynamic Retargeting and all of the benefits it can offer your Small Business, it’s time to do some research stat. This incredibly powerful Digital Marketing Tool essentially allows you to take your Marketing efforts to a whole new place.

While Traditional Retargeting allows Businesses to display generic ads to Online users who have visited their Website, Dynamic Retargeting takes things a step further. By analysing your Site Visitors’ specific behaviour, Google will create dynamic ads that reach potential customers with specific messaging. This messaging will be based on the exact products they were interested in when visiting your Site. It doesn’t get much more targeted than that!

Though it is an incredibly effective strategy, there is still much confusion surrounding Dynamic Remarketing, so we’re here to clear things up for you! Below you’ll find five of the most frequently asked questions about Dynamic Retargeting and all the answers you’ll need to be completely in the know.

FAQ #1. How Do I Know if this is the Right Strategy for my Business

FAQ #1. How Do I Know if this is the Right Strategy for my Business

The first thing to look for is that you are currently getting a significant amount of traffic to your Website. If the answer is yes, then Dynamic Retargeting is likely a good choice for you.

The size of your Retargeting audience is going to be directly proportional to both your budget and the size of your current audience – after all you won’t be able to retarget anyone who hasn’t already visited your Site.

Therefore, if you’re a brand new to the Digital World or are still gaining traction to your Site, it’s recommended to look into beginning your journey with another Digital Marketing strategy, such as Google AdWords or Google Shopping. But make sure you keep Dynamic Retargeting up your sleeve for later! With its lack of minimum fees and high level effectiveness, Dynamic Remarketing will likely be a great investment for your Business later down the track.

FAQ #2. Do I Need a Big Budget

FAQ #2. Do I Need a Big Budget

The short answer? No. One of the best things about Google’s Dynamic Retargeting is that you can chose your own budget, meaning it can be as much or as little as what suits your Business’s needs.

It does pay to be strategic though. Starting with a teensy budget isn’t likely to see you gaining much, if any, Return on Investment. For this reason, it’s best to research how much Google recommends investing in an initial Campaign.

As well as this, you’ll need to consider how much you can afford to pay a Digital Agency or Web Development Company to set up and monitor your Campaign for you. While this isn’t strictly necessary, we do highly recommend it (see FAQ #4). Whatever you do, don’t be fooled into thinking you need to pay and arm and a leg for this service. There will be plenty of organisations out there that try to take advantage of Small Business Owners, so take your time to do your research and find one that is both reputable and cost-effective.

FAQ #3. Do I Need To Create my Own Ad Creative

FAQ #3. Do I Need To Create my Own Ad Creative

One of the biggest advantages of Dynamic Retargeting is that Google will dynamically create ads for you that include your price, image, and text of your choice, all based on the behaviour of your Website visitors. This means that if you’ve got hundreds of different products, you won’t have to spend countless days creating individual ads specific to each of these, as you would need to do with traditional Retargeting.

And the best part is that rather than simply blasting your Site visitors with a relatively generic ad message, Dynamic Retargeting allows you to be highly specific. You can reach your customers with laser-focused messaging based on the products or content they were interested in when they visited your Site, even down the exact colour of shoe they were looking at – now that’s specific!

FAQ #4. Do I need to Employ a Web Developer or Marketing Agency

FAQ #4. Do I need to Employ a Web Developer or Marketing Agency

While it doesn’t strictly require the assistance of a Web Developer or Marketing Agency, setting up, monitoring and optimising a Dynamic Retargeting Campaign will likely be a time consuming and overwhelming chore for a time-poor Small Business Owner.

If you really want to make the most out of your Campaign, we highly recommend looking into investing in professional assistance. This way you can enlist the knowledge of experts who can set up the strong foundations for your Retargeting Campaigns, ensure coding is implemented correctly, set up your audiences, establish effective ad strategy and optimise your Campaigns based on data and analytics.

FAQ #5. Can I Determine Which Sites I Advertise On

FAQ #5. Can I Determine Which Sites I Advertise On

Yes! After you get started with Google’s Dynamic Retargeting, you will see a list of Sites on the Google Display Network that are available to you for advertising space. These include the likes of Facebook, YouTube and Gmail.

Once your ads start displaying on these Sites, you’ll have access to a full range of metrics, such as a full breakdown of impressions, clicks, costs and revenue from each individual Site. This kind of detailed information allows you to raise or lower your bids depending on which Sites prove most and least successful for your ads.

With all of those questions answered, you should feel a little more comfortable with the concept of Dynamic Retargeting and how it has the potential to best serve your Small Business. While highly effective, it definitely isn’t simply a “set and forget” Marketing Strategy, so it really pays to enlist the help of professionals to help guide you through the process and set up an effective Campaign that’ll see you reaping the biggest rewards.


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