For both us and every other poor soul who feels like we went through this about 4 months ago, it’s beginning to look a lot like Christmas, and our shopping list keeps growing longer. So, with our list of those who require a gift in hand, where’s the best place to start our research about the presents we’re about to give? You guessed it, Online!
However, the Internet isn’t just where the majority of people will research their gifts, it’s where many will also make their purchase. Why? Because apart from getting to avoid hellish crowds and traffic, having access to exclusive online discount codes, and getting your orders delivered right to your doorstep are always brilliant ideas. At the busiest time of the year, nabbing yourself a great deal on that perfect present can provide a small, but welcome spot of relief.
UNDERSTAND YOUR BUYERS’ BEHAVIOUR
For any Business Owner, the festive occasion gets stressful. With so many other entrepreneurs doing their all to stand out from the crowd, you need to have a close understanding of your target audience’s habits, needs, and requirements to pull them in.
The majority of people shop Online because it gives you greater choice and convenience. Don’t underestimate the attractiveness of being able to Google and order your nan’s Christmas present while waiting for the tram. As more and more people begin to research and purchase in this way, you need to be doing all you can to get your Business into these new Digital spaces.
The equation is pretty simple, to get more sales you need to be seen more. Invest the time and money necessary to bring your Business into line with the viewing habits of consumers and you stand a chance of growing your Xmas revenue.
GO FOR GOOGLE ADS
One of the drawbacks in this period of gift-giving and present-wrapping is that the competition gets increasingly intense as every Ecommerce Store guns for increased traffic to their site, and more sales on the back of that.
Pay-Per-Click (PPC) is the perfect Marketing Strategy for getting yourself up the Google rankings, while keeping a close eye on your budget. Even if you’ve already got a solid Search Engine Optimization (SEO) campaign up and running, it’s best to invest in PPC Marketing to increase your impact. PPC allows you to make instant changes to a campaign and to closely monitor exactly what a potential Customer sees. Additionally, you’re only ever paying when someone clicks on ad and lands on your Site.
While SEO is undoubtedly a powerful digital marketing tool, it will often take you months before you see benefits. By the time that happens, you’ve probably missed December completely. Additionally, PPC allows you to alter the wording of your ads to include any special deal or offers you have on over the festive period, which will hopefully allow you to appeal to more excited shoppers.
BE CLEVER WITH KEYWORDS
When you’re doing PPC marketing, your success or otherwise will depend on the keywords you use. While this sounds embarrassingly obvious, it’s something most Business Owners don’t pay enough attention to. Your aim is to outshine your competitors; make sure you’re allocating the required time to properly research which phrases and terms are most related to your products or services.
If you already have an existing PPC campaign, revisit your keywords for missed opportunities. Furthermore, have a good hard look at what each keyword is costing you. Some keywords may balloon or plumet in cost as searching habits change in the runup to Christmas. Be smart, and make sure you’re getting enough traffic for your budget.
You don’t need to be bidding on the most popular keywords to be getting a good stream of relevant traffic. Qualify or slightly lengthen the phrases you’re bidding on to get more clicks for your budget. In an idea world you want a low bidding cost for a super relevant term. There will always be some improvement you can make.
Understanding what your potential Customers are looking for Online, and then getting your Business appearing on their devices when they search it, are the fundamentals of a successful PPC campaign.
If you need any help tweaking your campaign during the approach to Christmas then get in touch.