Although it’s not exactly a revolutionary thing to say, we’re never going to stop telling you that Search Engine Optimization (SEO) and Pay Per Click (PPC) are the foundations for all Small Business success Online. If you want to succeed you need potential Customers to find you Online, and we’re yet to find better ways to do it.
However, while SEO and PPC aren’t going anywhere, the ways you do them are evolving. We’d end up keeping you here until your retirement age if we went over all of the changes we’ve witnessed in SEO over the past decade. Likewise, the best practices for PPC have come along massively. Perhaps the most profound change is the fact that just doing your PPC with Google is no longer enough.
This is where Bing Ads come in. In this Blog we talk you through a couple of the reasons why you just afford to ignore them any longer.
Spread For Security
Bing gives you the ability to widen the net and pull in leads from an additional source. This is crucial to your ability to stabilize your Business, which is what’s going to let you sleep at night. However, the benefits don’t stop here. Bing Ads typically run at a lower cost (because of the reduced competition), meaning you can generate just as many Customers, Leads, and Sales for a reduced cost. Getting a similar level of service for a reduced cost gives you a different – yet just as valuable – type of stability.
You Need To Grow!
Look, we know Google is a good bit bigger than Bing, and we know that you know that. However, what you might not be absolutely sure of is just how many people are currently using Bing. It’s still the second-largest Search Engine in Australia (and globally) and gets a SERIOUS amount of monthly traffic. Beyond all of those who go directly to Bing to search, your Ads will also be shown across both AOL and Yahoo due to an agreement in place between those organisations.
All of a sudden you’re able to display your Ads across 3 of the world’s largest Search Engines… that’s a pretty powerful position for any Small Business.
It’s Full Of Stupidly Rich Users…. Kinda
Okay, so maybe that’s a gross overstatement, but there is some truth in there. Because of the different audience on Bing, your average searcher has both a higher income and more disposable income. This is because your regular user is older than their Google counterpart. Taken globally, almost 40% of Bing’s traffic comes from people in the 35 to 54 age bracket. While Google is immeasurably more popular with a far younger crowd, there’s no doubting which of these two is going to have more cash to spend on your products and services.
Although the fact you need to be Marketing with Google isn’t likely to change soon, the time when this is all you needed to be doing is over. Bing Ads has a lot to offer in terms of both stability and growth, it’s time you grabbed some of that for yourself.