Customer behaviour has evolved over the last few years because of technology. These days, if a Customers wants to go out to dinner they’ll seeks the help of services like Urbanspoon, Trip Advisor and Yelp. They’ll look at a number of different platforms to find customer reviews, browse through photos and check whether there’s a parking area nearby.
Your potential Customer will then compare this information with other restaurants and make an informed decision. This is the power of technology these days. Once they have finished dining, they might leave review if the experience was good enough to warrant it.
If you’re a Small Business Owner and you don’t understand how Customers are engaging with businesses these days — you’re missing out! The reality is that technology has vastly changed how Customers interact with businesses. If you’re not utilising Paid Search Marketing, then you’re not ready for today’s Digital Landscape.
With more people engaging with businesses through Search Engines and Social Media, it is essential that your Small Business is visible online. You might have the best menu on the street but if people don’t see your business online, they won’t know you exists.
Here are 5 reasons why Paid Search Marketing is crucial for your Small Business!
1. EFFICIENT MARKETING
Paid Search Marketing is a quick way to gain the attention of online searchers, invite them on your Website which will take you on top of the sponsored listings on a search engine results page.
If someone is searching for the best cold press juicers in Australia, Google will send out two results — the organic results and the sponsored lists that come with the word “ad” in a box. These ads are found at the very top and bottom of the page.
By clicking on the sponsored ad, the Customer will be redirected from Google to the sponsored advertisers Website or landing page. This will help drive the right Customers to the right products every time.
2. COST-EFFECTIVE MARKETING
Paid Search Marketing is a must-have for any Small Business because it is cost-effective way to target your Customers. Paying for every click sounds like it will cost you a fortune but it’s actually a bargain. Paid Search Marketing is designed in a way that your potential customers will see your ads only when they are looking for the products or services relevant to the search result they typed.
If you own a flower shop specialising in wedding bouquets, and someone looks for wedding bouquets, your ads will only appear when someone types those keywords, not if someone looks for flowers to grow in a pot. On top of that, you will only pay for the times someone actually clicks and is redirected to your Website.
3. IMMEDIATE RESULTS
Aside from paying for a small fee for each click, Paid Search Marketing also delivers immediate results, and this is great news to Small Business Owners who want to make an impact as quickly. Unlike Search Engine Optimisation (SEO), which is a brilliant long-term strategy, Paid Search Marketing gets you on the first page of Google right away.
It’s an immediate result because the quick setup time allows you to begin targeting ready-to-buy Customers that will flock to your Website. Paid Search Marketing is a fantastic tool for brand new or existing Websites that have little exposure on Google, but want access to a steady stream of Customers that are ready to engage with your Small Business.
4. TRACK YOUR TRAFFIC
A Paid Search Marketing Campaign will let you see and manage your campaign with full insight and statistics. This will allow you to make an informed decision on your spending and budget. You’ll be able to see daily, weekly and monthly traffic and increase or decrease your budget depending on the conversion rate and ad clicks.
This is a fantastic tool for Small Business Owners because you have direct control over how much you want to spend. The bigger your daily budget is, the more traffic you can generate. But keep in mind that consistent traffic is crucial.
5. ADJUST YOUR ADVERTISING
You can easily adjust your ads when you use Paid Search Marketing. If your current ad is not attracting your target market and giving you the results you are after, you can simply change it.
Granted, testing and research go a long way towards maximising and optimising your advertising campaigns for the best return on investment. But, this flexibility gives you the power to control everything from brand exposure to your budget costs.
If you have not yet used Paid Search Marketing for your Small Business, it’s time to start! Here at Sites n Stores, we’ve helped hundreds of Small Businesses to build effective Paid Search campaigns. Give us a call and see what we can do for you.