People are always on Social Media. We’re quite certain that you’ve used at least one Social Media platform today before reading this Blog, don’t deny it! On average, a person spends almost 2.5 hours daily on social media, and Facebook is one of the most popular choices.
Facebook has more than 2.6 billion users worldwide, more than any other Social Media platform! If you’re going to be placing targeted ads on Facebook, there’s a high chance you’re going to reach this rather large audience.
But we’re getting ahead of ourselves here, we know that blurting out statistics isn’t going to be enough to convince you Facebook advertising is an ideal fit for your business. To give you some proper insight, we’ve put together a few of the reasons as to why you should at least consider it. Stop scrolling on Instagram and have a read below!
Reach a Wide Audience
Facebook has billions of users, but a key difference between Facebook and other Social Media platforms is that it attracts the largest range of generations. 62% are in the 18 to 34-year-old age bracket, but the number of older generations is growing steadily. That’s a lot of people, not to mention a lot of different people, who are going to be consuming your ads!
Advertising on Facebook is going to assist you in reaching some of those 2.6 billion people, but also continue to foster that existing relationship with your current audience. Continuing to react and update your online presence is going to encourage Customer loyalty and keep the fans and followers you’ve already obtained interested and captivated.
You’ll be able to get a read on audience behaviour, their interests and demographics, and target them accordingly. You also have access to Facebook’s extremely useful audience insights tool.
It gives you the power to target a new audience, as well as giving you a way to gain deeper knowledge so you can remarket to the people who have already interacted with your brand at some stage.
Variety of Ad Formats
Facebook offers over ten types of advertising methods, so you’ll be able to pick and choose to find one that works to your advantage.
Facebook Canvas ads create an immersive experience for the viewer, and 53% of users that open a Canvas ad view at least half of it, with the average view time per ad being 31 seconds. In the way of Social Media, that’s a pretty big number! A reason Canvas ads perform so well is because they use a mix of carousel, single image, video ads, etc. Meshing together these different ad types let’s them engage the audience for a longer period.
You are able to use these formats separately as well, with Carousel ads giving you the ability to display multiple Ecommerce products and video ads where shoppers that view it are 1.81 times more likely to purchase than non-video viewers.
These options, plus more, are going to enable you to choose the best fit for your budget and what’s right for your brand.
Measure Your Performance
Facebook Analytics and Facebook pixel are both going to give you a way to track and get a handle on the performance side of your ads. We know it’s not the most fun thing in the world, but this is going to give you some serious data you can use to hone your Facebook ads skills.
You’ll be able to see the reach of your ads, the engagement, the conversions and the revenue! Who says data is boring when it leads to sales? This will enable you to get a grasp on who to target and when, which ads are performing well, and then you’re able to adapt to these statistics.
Social Media usage has soared, and now is the best time to begin your Facebook advertising adventure! So pack your bags and jump on that plane of selling success so you can boost your business.