In order for Small Business Owners to really maximise the success of their Pay Per Click (PPC) Campaign, it’s crucial to keep abreast of the latest trends. This Digital Marketing strategy has proven to be extremely powerful in generating qualitative leads, traffic, and sales for Businesses in a short period of time, making it a popular choice for those wanting to utilise Online advertising.
With this is mind, we’ve pulled together some of the biggest PPC trends from around the globe that could help you make a significant improvement to your own PPC Campaign in 2017.
1. The Mobile-Friendly Approach
While many Small Business Owners may shy away from AdWords mobile Campaigns due to their perceived ‘complexity’, it’s crucial not to rule them out completely, as they have the potential to generate a huge number of leads for your Business.
Major Search Engines such as Google, are putting mobile-friendly ads at the forefront, as trends in PPC continually point toward the strength, accessibility and the convenience of mobile use.
An increasing number of users are spending more of their free time watching the screens of smartphones and tablets. In fact, Mobile Search is officially a way of life for consumers, with 80% of people admitting to not leaving their house without their mobiles, and 61% of smartphone owners performing searches from their device each day.
If the amount of activity on Social Networks such as Facebook and Twitter are any indication, it’s likely that most of those hours are spent scouring feeds for images and videos. This makes social apps and Mobile Search some of marketing’s biggest targets for paid advertisements, including the likes of PPC.
Mobile PPC Campaigns are your golden ticket to appearing in front of potential customers who are already on the go, looking for information and ready to buy! A strategic campaign will allow you to target customers using various devices, as well as target them based on location, time and search query criteria. This hyper-specific information will make sure you’re advertising to the right people, saving you money and getting you a higher quality of leads.
2. AdWords Expansion
You’ve heard the expression ‘size isn’t everything’, but when it comes to ads, the bigger the better! Thankfully, Google has expanded its text allowance on PPC advertisements for all devices, which means that larger text ads can now be twice the size.
This additional text gives users a total of 140 characters of ad copy space to use, helping your ads stand out more to potential customers. Larger ads let you define the features of your product or services in greater depth, and give you more ‘real estate’ to shine online.
3. Video Advertising
Video ads have grown increasingly popular among businesses and marketers, with Facebook and Google in particular making videos an integral part of the mainstream advertising push. Video advertising is booming so much in fact, that it’s forecast to top $700 million in Australia by 2018, according to a 2014 study by multinational firm, PricewaterhouseCoopers (PwC).
Whether you are watching a new movie trailer, the latest CNN news report or a YouTube clip, video ads have increasingly become a staple of today’s Digital Climate, with users more likely to sit through a video commercial as opposed to reading about it.
This is a huge win for Small Business Owners, as creating video ad campaigns can be an extremely cost-effective way to market your products or services. Forget a professional film crew, high-tech equipment or special technical skills. All you really need to achieve a successful video is a good quality iPhone camera, a nice script and enthusiasm. Once you’ve created your video, you can build your campaign around it, helping you to generate interest, increase leads and grow your Click Through Rates.
4. Upping the Remarketing Stakes
Remarketing has become more than just a shrewd business technique; it’s a tactic that Small Business Owners can utilise to create an effective PPC advertisement, which is designed to follow the user around the internet.
Using this highly effective method of PPC marketing, the consumer becomes more familiar with the Business, as they’ll be seeing your products and services more frequently. This not only increases the chances of the consumer purchasing from you, but it also helps to build product awareness and strengthen your brand.
5. Live Streaming
Advertising as it happens? Yes, it’s now a reality, and a highly beneficial one at that! If you haven’t been paying attention to Social Media of late, you may have missed the plethora of live streaming videos that are now taking centre stage.
Everything from trade shows, product launches to fashion shows, sporting events and even parties are now being live streamed via Facebook and Twitter. This has opened up a wealth of opportunities for Small Business Owners to capitalise on. Companies can now showcase their products and services by sharing stories and information, while simultaneously entertaining their audience. The more engaged your audience is the chances are your live stream has already left a lasting impression.
With these PPC trends in mind, you can now begin expanding your own Campaign to help boost your sales and grow paid traffic to your Website. But be careful, PPC Campaigns can be costly if not carried out correctly. For this reason, it can be highly beneficial to employ experts to assist you and really maximise your chances of success.
Here at Sites n Stores, our team of PPC Professionals can custom design a PPC Campaign that best suits you and your Small Business. Give us a call today on 1300 796 530 and see how we can help you!