A Beginner’s Guide to Google Ads

As a Small Business Owner, choosing the best place to invest your time and money is crucial. It’s vital that you’re spending them in the right place. And why not spend them on advertising that has a reach large enough to get your business on the map?

We are of course talking about a way to advertise your business on the most popular Website in the world, Google.

Google Ads is a way to drive relevant and targeted Customers to your Site through their searches online via our lovely friend, Google.

You’ve most likely seen, and even clicked on, a Google Ad at some point in your life. They’re found at the top of a search engine results page in Google, where you’ll find the ‘ad’ labelled search results and the ‘organic’ link results below them.

These are a Pay Per Click (PPC) service, where you, as the advertiser, pays per click, or pays per impression (CPM) on the ad.

When Customers are searching specific products, services and terms in the Google search engine, it means your business will show up on the search engine results page, gaining that sweet sweet cred with your potential Customers.

Keywords Are Your Cash Cow

Keywords Are Your Cash Cow

In this Google Ad adventure, the hero of this story is keywords. Keywords are going to save the day!

But it’s key (pun intended) that you are not being too broad with your keywords. Make sure they’re hitting the right target audience and review which words are generating clicks.

After selecting these keywords you’re going to bid on them, deciding how much you’re willing to pay for a Customer to click on your ad. Your bid is then combined with your ad’s quality score, assigned by Google, which then determines which ads appear in the Search Engine Results Page. Going once, going twice, sold!

Why Advertise on Google

Why Advertise on Google

But why Google? Well, there are multiple benefits to advertising on this global Search Engine.

Every second, there are 2.3 million searches performed on Google and 4.8 billion daily interactions, which includes those cheeky Google Ads popping up!

In 2013, 1.5 million businesses generated $111 billion in revenue from Google’s search and advertising tools.

Some other fantastic stats of note:

  • Google Ads have a click-through rate of nearly 8%
  • Display ads yield 180 million impressions each month
  • For users who are ready to buy, paid ads on Google get 65% of the clicks

Google is a goliath in the Search Engine sphere, and it’s a huge factor in getting your brand seen when potential Customers are on the hunt for your services.

Is It Right for My Business?

Is It Right for My Business?

Most importantly, Google Ads can be set up to match YOUR budget. It is up to you how much you’re willing to pay.

And with all those mammoth Google stats, how can you go wrong? There are ways to optimise how you’re going about Google Ads, but it will somewhat be a trial and error experience. You’ll learn as you go, and will be able to update and change your choice of keywords and what you’re optimising and bidding for.

Google Ads can be a bit overwhelming and complicated, so if you’re struggling to fully comprehend how to get started, Sites n Stores can help you! Feel free to get in touch with our wonderful team members for any Digital Marketing assistance, including Google Ads.