How to Become the Master of Google PPC

Let’s start with an explanation. What on Earth are we talking about here?!

Google PPC, also known as Google Ads, is an online advertising platform developed by Google that allows businesses to display ads on Google's search engine results pages (SERPs), as well as on other Websites and platforms within the Google Display Network. 

The best part? With PPC advertising, businesses only pay when someone clicks on their ad, making it a cost-effective and efficient way for your Small Business to reach potential Customers that spend all their time online.

Keyword Research: Start by conducting keyword research to identify relevant keywords and phrases that your target audience is searching for. Use tools like Google Keyword Planner to discover high-volume, low-competition keywords related to your products or services.

Create Compelling Ads: Craft compelling ad copy that grabs the attention of your audience and encourages them to click. Include relevant keywords in your ad headlines and descriptions, and highlight unique selling points or promotions to entice users to learn more.

Targeting: Use targeting options to reach your ideal audience based on factors such as location, demographics, interests, and device type. Narrow down your audience to ensure your ads are reaching the right people at the right time.

Set Budget and Bidding Strategy: Set a daily budget that aligns with your advertising goals and choose a bidding strategy that best suits your objectives. Options include manual bidding, automated bidding, and enhanced CPC (Cost-Per-Click) bidding, among others.

Monitor and Optimise: Continuously monitor the performance of your PPC campaigns and make adjustments as needed. Track key metrics such as click-through rate (CTR), conversion rate, cost-per-click (CPC), and return on investment (ROI). Optimise your campaigns by refining targeting, adjusting bids, and testing different ad creatives to improve performance over time.

So, we’ve gone through what it is and how to use it but you might find yourself asking ‘what’s the point?’

There’s no need to ask however! As always we’ve got all the info you need and trust us, once you’re done reading, you’ll be jumping on the Google PPC bandwagon!

Targeted Reach: Google PPC allows Small Businesses to target their ads to specific audiences based on factors such as location, demographics, and interests, ensuring that their ads are seen by the right people at the right time.

Cost-Effective: With PPC advertising, businesses only pay when someone clicks on their ad, making it a cost-effective way to drive targeted traffic to their Website or landing page.

Immediate Results: Unlike organic search engine optimisation (SEO), which can take time to see results, PPC advertising delivers immediate visibility and traffic to your Website, allowing Small Businesses to quickly generate leads and sales.

Measurability: Google PPC provides detailed analytics and reporting tools that allow businesses to track the performance of their campaigns in real-time. This enables Small Businesses to measure the effectiveness of their advertising efforts and make data-driven decisions to optimise their campaigns for better results.

Flexibility and Control: Google PPC offers Small Businesses flexibility and control over their advertising campaigns. Businesses can set their own budget, target specific audiences, and adjust their ads in real-time based on performance and objectives.

You see, Google isn’t just our digital overlord, they also provide an amazing Digital Marketing tool for Small Businesses! Of course that’s what we actually think! We haven’t been forced to sing Google’s praises at all…