No matter what field your Small Business operates in, or how successful it may be, it’s always key to grow your business and desired audience base, especially in the digital space. Even if you’ve built up a solid Customer foundation (congratulations!), would you say no to more business growth? We didn’t think so.
With so many businesses online nowadays you may think gravitating more Customers to your Small Business is impossible, even through consistent marketing efforts through online marketing digital platforms. However, even the target audience you believe to be the most unreachable and completely unattainable are not totally out of your Small Business influence.
As your trusted Digital Marketing company we want to talk about the marketing methods you can use to achieve business success, gain Customer retention and obtain that target audience that you never thought you’d get to look your way, keeping you a step ahead of your competitors.
Here's how Small Businesses can reach unreachable Customers with Digital Marketing and branding.
Develop Your New Audience’s Persona
An important factor to remember is that Small enterprises need to understand their audience on a personal level, so similar to when you were researching and planning to target your current audience for your business, you’ll need to use a similar system to better understand your unreachable customers to ensure you can appeal to the right audience.
Go back into marketing investigation mode, put on your business detective hat, and make a list of the target audiences you’ve never quite been able to capture. Using demographics, create a Client Avatar to use throughout the process of trying to reach customers.
If you’re unsure exactly who this new target audience may be, use the tools on your marketing platforms. Measure what potential customers are currently using and engaging with your brand and use that to find a gap in your market.
Appeal Directly To Them
It’s time once again for your Small Business to focus on its audience, but this time it’s the new customers on the block your brand will be appealing to and creating engaging content for.
Naturally the messages and marketing mix your brand has been using for your current Customers is most likely not going to cut it with these newbies. Your Small Business online marketing might need a new tone of voice, new digital marketing strategies, or new styling and design.
Offer them something unique to reel them in. We can safely say that most people enjoy free things, and your brand can use this to its advantage by offering a resource that may attract them. Downloadable and educational content, vouchers for money off your products, samples, the list goes on.
Using your Client Avatar should allow your business to pinpoint what may take your target audience's fancy so that you can increase conversion rates and turn them into repeat Customers through content marketing.
Drive The Desire For Your Brand
The best way your Small Business can be alluring to potential Customers through a Digital Marketing campaign is to communicate to them that you have a product or service that they need, and to anticipate any problem or concern that they may have. However, don't just stop there, on your online platforms make sure you highlight your business's unique properties that make it stand out!
You want your Small Business to come across in a positive way, focus on making and keeping your content on all your digital channels fresh and innovative, including on Social Media Platforms.
There’s also the opportunity to get the current Customers of your business involved. Yes, we know we’ve been imploring you not to think about them, but in this case they could prove to be useful. Trust us many businesses use this method which has survived where many other traditional marketing methods haven't!
You don't need to invest in influencer marketing or paid ads to get people talking about your business. For a cost effective tool your Small Business can make its current Customer base help refer new Customers by facilitating user generated content through giveaways, discounts, special deals, events and other channels. No paid ads required!
Word of mouth is a powerful and cost effective traditional marketing tool to create brand loyalty for Small Businesses with small marketing budgets, especially now with the presence of social media channels.
Social media users love to be involved so ensure that you leverage this Customer engagement on social media platforms to get the most out of your marketing strategies and see a return on investment on your marketing budget.
This certainly isn’t going to happen overnight, but if you’re planning and working through your Small Business marketing strategy in stages you’ll be able to see measurable results on the growth of your brand visibility.
Constantly checking on the tools, strategies and marketing channels you’ve been using will guide you on the changes you need to make for the benefit of your Small Business and its brand recognition.
There are so many ways that your Small Business can create a digital footprint that speaks to those so called unprocurable Customers, and we believe you can make it happen and grow your Customer base.
Did you find our Small Business Digital Marketing tips helpful but need some extra help finding a larger audience? Go a step further and download our FREE guide on 'How to Identify Your Competitors', once you identify them you'll be able to tap into their Customer pools and find yourself a whole new sea of potential Customers for your business.
With this ultimate guide from a Digital Marketing company you are sure to see success in finding your targeted audience. Check it out today and watch as your business grows with more loyal Customers!