If your focus is on letting your Business flourish, making money, and providing security for you and your family, you need to be doing Digital Marketing. The rise of the Digital world has levelled the playing field so that Small Businesses like yours can get in front of your potential target market without paying a fortune.
However, before doing anything to promote your products and services, you need to understand your Customers and know where they spend their time Online.
Nowadays, people use Search Engines before making just about any purchase. It’s rare that someone will hand over their hard-earned money without first checking out product descriptions, images and even reviews Online. With this in mind, you need to be doing everything you can to be getting your Business appearing in the prime spots on the major Search Engines.
Although it is by far the largest out there, Google is not the only Search Engine being used by millions of your potential Customers. Microsoft Bing is the second-largest (if you disregard Youtube) in Australia, and a great place for you to be promoting your Business Online.
WHAT IS BING?
When it comes to search engines, a lot of people immediately think of Google. However, although the largest, they’re not the only giants out there. If you’re serious about growing your visibility Online and increasing your Business’ potency, you can’t be disregarding Bing.
Bing is Microsoft’s own Search Engine. It works in much the same way that Google does, and even looks pretty similar. What you need to know is that Bing’s share of internet searches continues to grow, and that means that you need to be having a long, hard think about whether you can afford to be completely ignoring all of the traffic that floods through it each day.
Hopefully you’re already doing some sort of paid Google advertising. Most likely you’re doing Google Ads PPC, which allows you to pay for your Business to show at the top of the Search Results when Consumers search certain words or phrases. Much Like Google Ads, Bing has its own Pay-Per-Click advertising platform called… yep, you guessed it, Bing Ads.
The good news for you is twofold. Firstly, the concept and platform for Bing Ads is almost identical to Google’s offering. Indeed, there’s even the option of importian your entire campaign into Bing from your google Analytics account. Secondly, Bing Ads typically run at a noticeably lower cost. Because it’s often overlooked by other Businesses all varying sizes, the competition to Advertise on Bing is less fierce , which means that the winning bids on keywords are typically lower.
If you’re having a hard time using Google Ads simply because the competition in your industry is driving the cost of a click through the roof, use Bing as a cheaper Pay Per Click option.
GO TO BING PLACES
Bing Places is a free listing service listing that helps you promote your Business Online. Although you can use Bing Places for nearly all Businesses, it’s most effective when used for a Business which a physical location. Set up is stress-free and shouldn’t take much more than half an hour out of your schedule. Once your basic set up is complete you can return to edit or update your information at any time.
Once you get your Business on Bing Places, you’ll start to get featured in Bing Maps and popular local searches, which is where many users find Businesses like yours. If you’re still unsure about committing to a secondary Pay Per Click campaign, then the fact that Google itself has admitted that Bing has a higher conversion rate should nudge you towards the correct decision.
If you’ve already taken the plunge into the wonderful world of Pay Per Click once before with Google, embrace your chance to cast your net even wider! Bing Ads is easy, comparatively cheap, and more likely to convert. We’re struggling to see what’s not to love.
If you’ve got any lingering questions or a burning desire to get started, feel free to give us a call. We’ve helped hundreds of clients create competition-busting Marketing campaigns, let us simplify your journey.