Blog

In today’s digital age, having a strong Online presence is crucial for the success of any business. Your Website serves as the digital storefront for your brand, making it essential to ensure that it’s well-designed and user-friendly.    It’s all too easy to stumble into the pitfalls of common Web design mistakes that might be…

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In an era where smartphone usage is ubiquitous, ensuring your Website or ecommerce store is Mobile-friendly has never been more crucial.    There are two major approaches for a Mobile-optimised Website: getting a Mobile Site or opting for responsive design. But what are the differences between them? Is one preferable to the other? And the…

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If you hadn’t noticed, everyone is on Social Media nowadays. You can’t look at your phone without seeing a picture of someone’s dog or their very mediocre looking dinner.   Since everyone is constantly scrolling through Social Media on their phones, it’s imperative that you get in the action. Interrupt the menial scroll filled with…

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Digital Marketing can sometimes feel like an intricate dance, especially for Small Business Owners like yourself, vying to carve out their own niche. Yet, in this digital world where every click counts and visibility is key, the secret weapon of Pay Per Click (PPC) Marketing could be your golden ticket to the spotlight. A solid…

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Having a solid Online presence isn’t just good for small businesses—it’s crucial. Your Website is like the first “hello” between your business and potential Customers, setting the tone for future interactions. So, making sure your Website performs well is a must to stay ahead. But what exactly is Website Optimisation all about, and how can…

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It’s no secret that Small Businesses face many unique challenges and opportunities in today’s rapidly evolving Digital landscape. One of the most effective ways they can overcome these challenges and harness opportunities is by collaborating with one another Online.    Obviously we know that collaboration isn’t a new concept, however, the rise of digital technology…

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We shouldn’t need to tell you that Social Media is an indispensable tool for Small Businesses to reach and engage with their target audience. However, you would be forgiven for overlooking certain platforms that may not share the limelight with their more well-known peers.   While giants like Facebook and Instagram are clearly the overlords…

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In the world of Small Business Marketing, where competition is fierce and attention spans are short, a compelling Call to Action (CTA) can make all the difference.    Don’t make the mistake of thinking that CTAs are just buttons or links, they’re a powerful tool that encourages your audience to take specific actions.    If…

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If you follow our blog (as you should) you will know that Social Media has become an integral part of Digital Marketing for Small Businesses. With billions of users worldwide, platforms like Facebook, Instagram, and Twitter (or whatever it’s called now) offer unparalleled opportunities for reaching a vast audience.  However, as Social Media has evolved,…

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In the world of Digital Advertising, Google reigns supreme as our benevolent overlord. It’s easy to see why, with its dominant Search Engine market share and robust advertising platform, Google Ads is the go to choice for many businesses, however, there is another platform lurking in the shadows…    Today, we’re here to explore why…

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