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What Google Shopping Can Do For You

If you’re an Ecommerce Business owner, your eternal question is probably exactly the same as everybody else’s: how do I stand out from the crowd and steal Customers from under the noses of my Competitors? With everybody now doing Search Engine Optimization (SEO), Pay Per Click (PPC), and releasing more Blogs than an angst-ridden teenager…

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How To Increase The Profitability Of your Google Ads

Google Ads – also known as Pay Per Click (PPC) – is a proven tool when it comes to driving a quantity of targeted traffic to your Website. However, just like everything else in Business, once you’re up and running, you need to set aside some time to see how you can really maximise the…

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Google Ads and Bing Ads, what’s the difference?

When it comes to Pay Per Click (PPC) Advertising, the biggest names right now are Google Ads and Bing Ads. While the aim of both Paid Search Advertising platforms is the same – hint, it involves you making enough money to keep giving them money – they do have unique features that are worth familiarizing…

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What is Geotargeting for PPC? Should I care?

The short answer to the question above is pretty simple, and is normally phrased along the lines of ‘because you want your Business to make money, don’t you?’. Pay Per Click is great because of the way it can generate you quick results at a closely monitored cost. And, if you want to make the…

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WHAT THE HELL IS BING ADS?

Committing to Marketing your brand Online is not only a great way to make yourself known to your potential Customers; sometimes, it’s your best path to financial security, stability, and growth. This is especially true for Small Business. Those smart cookies that are already Advertising Online are typically aware of one, and only one, avenue:…

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4 Common SEO Mistakes Business Owners Make with their Blogs

Let’s get one thing straight: Blogging is essential for your SEO. However, besides the benefit to your organic Search Engine listings, it may also build trust between you and your returning/potential customers. While effective Blogging puts you in a win-win situation, nobody is immune to making the odd mistake. Without trying to sound too much…

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Why You Can’t Afford to Ignore Bing Ads

Let’s admit it: it’s always easy to ignore the potential of something you don’t know a ton about. When it comes to technology, if you’re a heavy Google user, you’ve probably not devoted enough time to thinking about what the other Search Engines can be doing for you. The truth is, when it comes to…

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Who Can Help Me With Google My Business?

If we’re being totally honest, Google My Business is relatively easy to navigate, and you could probably do a good job of it if you put in the required time and effort. Before we get ahead of ourselves and start discussing your options, let’s define Google My Business (GMB) and how it works. GMB is…

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