Advertising your brand is crucial in any business, and the Online world is the place to be if you’re wanting to direct Customers to your Website.
This is why we’d like to talk to you about Display Ads. Display Ads are digital graphic adverts that appear on Websites, Social Media platforms or apps through the means of banners using text, images, video and audio.
Using a Cost Per Click method where you pay whenever someone clicks on your ad, Display Ads are a form of advertising aimed to drive traffic and increase your conversions.
You may now be starting to be a little curious about how Display Ads can work for you. Let’s take a look at how it can benefit your business.
The Benefits
The truly wonderful thing about Display Ads is how they allow you to target your specific audience. Compared to, say, a billboard ad you could see at the bus stop while you’re walking down the street, that ad will be viewed by a broad audience, but it also means it may not necessarily be effective.
Display Ads Online give you the opportunity to pay to target that niche group of users that you’re attempting to reach.
Google states that ads on the Google Display Network are able to reach 90% of users worldwide. That’s nothing to scoff at, and can definitely gain your business more Customers and conversions.
These targeted Display Ads can also assist in building trust with your audience, as they’re witnessing ads that relate to their needs. Relevant ads pumped out to an audience who finds it relevant is the kind of advertising worth investing in.
What Kind of Display Ads Are There?
We can tell you’re starting to become convinced that Display Ads may be a great choice for you. But there are different types of Display Ads to choose from, and you’ll need to consider your audience and your brand to decide which will work best for you.
The Banner
Banner Display Ads are ones you’ve most definitely spied Online before. Often located along the top, side or bottom of a Webpage, they can draw a Customer in without completely disrupting their Online experience.
Banner Display Ads will often be made up of an image and can also have interactive, moving elements within them as well.
Interactive Ads
Interactive ads, or rich media, are exactly what their name suggests: interactive. Using video, GIFs, moving images, audio, they are encouraging the user to actively engage with the ad to drive a specific message.
Instant Interstitial Ads
Popping up when you least expect it, interstitial ads immediately appear when a user has entered a Webpage. It covers the screen and the user is forced to engage with it before it can disappear and they are able to enter the Site.It’s a good form of Display Ad to create impressions, but be careful not to frustrate and drive your Customers away.
What to Focus On For Maximum Results
Your Display Ads will need planning and research to hit the mark on your target audience. Here are some of the areas you’ll need to consider really acing to obtain your Marketing goals.
Your Call to Action
The CTA (Call to Action) on your Display Ads is what’s going to drive your audience to acting. Use specific CTA phrases to entice them to click on your ad. “Search here”, “Download now”, “Read more” and any others that may be relevant.
Give Your Landing Page Love
These wonderful Display Ads you’ve polished to perfection should lead to a Landing Page that has been created specifically to incite conversions for your business.
Ensure your Landing Page has been optimised and is well thought out to bring those Customers in.
Copy Can
The copy (text) that is a part of your Display Ad has to be grammatically perfect and outline each product or service you’re mentioning in your ad.
You’ll want it to evoke feelings and action from your Customers to click and act upon your ad.
Now that you’ve understood the basics of Display Ads, get out into the Online world and create your own! Along the way, we recommend constantly measuring the reach and impression your Display Ads are receiving so you can update your strategy and make any changes needed to attract those desired Customers.