In today’s world, if you’re a Small Business Owner looking to increase your Online Presence, Search Engine Optimisation will be an invaluable Marketing Strategy. SEO is an essential if you’re wanting to drive traffic to your Website, grow your Business and gain more customers, more leads and more sales!
If you’re not using this highly effective Marketing strategy, take note: chances are that most of your competitors are probably already on the SEO Bandwagon, which means you may as well be handing over your customers to them on a silver platter. SEO is seriously crucial for Marketing your Small Business to an Online audience and is a key building block for growing success in the Digital World.
If the cost of hiring a professional SEO specialist to create a Campaign for you has been putting you off, then it’s really time to think again. While you might still have doubts surrounding the fees involved, once you see the rewards you stand to reap from an effective SEO Campaign, you’ll know that it was completely worth it!
Yes, Professional SEO is an investment, but it’s without a doubt the best investment your Small Business could make. And here’s why.
SEO Isn’t A ‘Trend’. It’s Here to Stay
Search Engines certainly aren’t going anywhere. Google currently processes more than 40,000 search queries every second. For those of you who aren’t a human calculator, that translates into over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Now that’s a lot of potential customers right there!
Yes, Search Engines are indeed the foundation of the Internet. And not just for searchers, but for Small Business Owners, too! These monolithic Online Databases are probably the best way to get your Small Business noticed Online. But in order to do so, you need to make sure you have prime position on these search pages - namely one the first page right near the top!
And how do you do this? With SEO of course! An effective SEO strategy can help you get onto the first page of Google, where you’re Website could potentially fall under the eyes of thousands and thousands of people every single day. And why wouldn’t you want that? SEO can can deliver great results and only costs you the price of your SEO professional, who will take care of all the technical stuff for you. This alone will see you stand to gain a massive return on investment.
While PPC may drive more revenue and social media may be more important for your image and branding, your organic SEO in many ways remains a bedrock of your Online presence.
Great Customer Experience
Firstly, SEO not only gets you noticed Online, but it also helps you retain customers. Websites that have been adapted by an SEO professional are easy to navigate, contain simple and easy to read content and present a professional, high quality appeal.
This not only keeps customers coming back to your Website, but also holds them there for longer. Think about it: you’re more likely to remain on a Website that appears knowledgeable and well put-together, compared to that of a badly written and averagely developed Site. And we all know that the longer someone stays on your Website, the more chance you have of generating a sale.
Your Competitors Are Doing It
We said it before and we’ll say it again, even if you’re not using SEO, your competitors probably are – so watch out! Because they could be snapping up your customers faster than you can say “I wish I’d used that Digital Marketing Strategy”.
If you’re not moving forward and improving your position in Search Engine rankings, you’re losing ground to a competitor who is. It really is as simple as that. So, whatever you do, don’t let your competitors out-manoeuvre you by ignoring this valuable tool for your Business.
Google Loves SEO
It’s not just users that benefit from SEO, but also the Search Engines that are wanting to give their searchers the very best results. Basically, Search Engines like Google want the best of the best, so if you’ve optimised your Site with SEO, you’ll be closer to the top of their priority list!
Search Engines are constantly striving to better their performance and give users exactly what it is they’re looking for. If your Website has been professionally optimised with SEO, you’ll have element (such as Keywords and Meta Descriptions), that will help Google identify you as a great source of information for the searcher. And this typically means a higher placement in the Search Engine results.
One of the absolute best thing about SEO is that it won’t cost you the earth. In comparison to other Digital Marketing Strategies, SEO is one of the cheapest choices available for the Small Business Owner.
This is because SEO works on what’s known as ‘organic leads’. In other words, it’s not high budget, because you’re not paying for advertising space. It works by optimising the content within your Website’s front and back-end, by using techniques such as effective Keyword selection, creating Meta Tags and improving back links. And these are only a few strategies that your SEO Professional can implement!
Time to Get SEO
Investing in organic SEO is more important now than ever before, especially if you want to get ahead of your competitors. More and more Small Business Owners are hiring SEO Experts, so if you don’t take the opportunity, you’ll simply get left behind. And it isn’t just about getting ahead of your competitors eithers, if you’re not investing in this Digital Marketing powerhouse, your Small Business will likely fall short of your Business goals. For such a small start-up cost, the results of SEO will speak for themselves, so make sure it isn’t something you overlook!
With a Sites n Stores SEO Expert creating your SEO Campaigns, you can see increased traffic to your Website, a higher Search Engine ranking and more potential customers. Our pros are constantly adapting to Google Algorithm changes, new SEO techniques and developing strategies to surpass your competitors. And the best part? This process is all done while you sit back, relax and watch the sales roll in. Give us a call today to see how we can use SEO to grow your Business!