The use of Social Media for businesses and brands is as common as a pigeon roaming the street. 94% of consumer marketers use Facebook, with Twitter the second most used.
So as you can imagine, with the majority of your competitors already advertising on Social Media, whether it be organically or through paid ad placement, standing out isn’t easy. When you’re creating and posting content it really has to be something that will knock your audience’s socks off.
But with all the hustle and bustle of constant advertising, recent data has found Facebook engagement is down to a measly 0.09%.
This means the time to stand out is now! And we’re here to give you a few ideas to create memorable and scroll-stopping content.
Let’s Do The Photo Motion
With the amount of still photographs present on Social Media, specifically on Instagram, it’s no wonder consumers are scrolling their way past without so much as a second glance.
But there is a way to magnify these posts and help jazz them up a little. Adding motion into still photos, overlays, backgrounds, splashes and flashes can all be used to turn something still into something special.
There are multiple apps that can create these special effects for your photos to help captivate your audience online.
500 million people use Instagram stories every day, and this really should be an area that your business is taking advantage of. Stories aren’t just popping off on Instagram, they’re also starting to make waves on Facebook too, so your content on stories is starting to seem a little bit important, don’t you think?
Stories give you the power to be a little bit more creative and allows you to create content that is personalised. Rather than just one silly, untouched photo, unlock your imagination and download one of many apps that grant you the ability to add stickers, backgrounds, filters and textures to your story post.
Ride The Carousel
Carousel ads are reported to generate the highest average engagement on Instagram, and even Facebook have noted they deliver substantially higher engagement on their platform as well.
Highly interactive carousel ads give the audience the opportunity to find out more details about specific products, and they allow you to tell a story through posts.
A substantial 85% of Facebook and Instagram users watch video content with the sound off. Your video may be engaging enough that they’ll slow their scroll, but if their sound is off they have no way of actually picking up what you’re putting down.
Subtitles are a handy solution to this issue, as well as allowing you to help out your audience who are hard of hearing or out in a loud environment. There are tools available that allow you to add captions and also give you the ability to edit them into your video. Use your new found power wisely!
You may be creating all these stunning posts and wonderful content, but we want to challenge you to get out from behind your screen and livestream! Users on Facebook are 4 times more likely to watch live content compared to recorded, and it’s a way to directly connect to your audience.
You can announce new products, broadcast events, or produce demonstrations. Anything that is related to your business is something that your audience would love to see to help engage and build that brand trust.
You don’t need to be a skilled graphic designer or videographer to create visually appealing content! Using the right apps and tools, you can assemble creative and engaging posts for your audience so they can’t help but stop their scrolling and connect with your brand.