The Power of PPC Marketing for Small Businesses

Being a frequent reader of our blog, you’ll know that we love all kinds of Digital Marketing strategies, such as Search Engine Optimisation (SEO). But as you know in business, time is money, and these strategies can often take time to yield results. 

PPC, on the other hand, can provide your business with immediate visibility. Once your campaign is set up, bada bing bada boom! Your ads will start appearing in the Search Engine Result Pages (SERPs) or on Websites, driving traffic to your Site right away.

Your business is amazing, so it’s more than likely that users are going to click on your ads. However, even if they don’t, PPC will still help to boost your brand visibility and recognition, as users will see your brand in SERPs, increasing trust and familiarity with your business.

You may think that since you are a Small Business that there is no point in investing in Digital Marketing. You might conclude that it’s impossible to keep up with the massive corporations that suck all of the air out of the room, or in this case, all of the advertising off the internet.

And that’s what’s so amazing about PPC, it makes things truly equal by levelling the playing field and allowing Small Businesses to appear alongside their larger competitors. Giving you the opportunity to kick their butts!

At the end of the day, advertising is useless if you’re not reaching the right people. There’s no point in advertising football shoes to ballerinas. 

This does not mean that you shouldn’t invest in Digital Marketing. PPC platforms offer sophisticated targeting options, allowing you to specify who sees your ads based on factors like location, demographics, interests, and even the type of device they're using. You can also select relevant keywords and phrases that people are actively looking for, which means you can match them with what you offer. This ensures that your products and services reach the ideal audience, and that they will love them as much as you do!

For Small Businesses with a local focus, geotargeting is a powerful feature offered by PPC platforms. It allows you to show your ads to users in specific geographic locations, ensuring you reach potential Customers in your area who want to support a local business.

But wait, there’s more! Yes, really! PPC platforms also offer remarketing options, which enable you to target users who have previously visited your Website. This strategy keeps your brand in front of potential Customers who have already expressed an interest in your products or services, making it even more likely that they will become a repeat and loyal Customer.

We’re sure you don’t want to invest in something not knowing if it is giving you any positive results. But hold on, look out! Here comes PPC with the solution once again!

PPC campaigns provide detailed data and analytics, allowing you to track key metrics such as clicks, impressions, conversions, and more. This data allows you to assess the performance of your ads and make informed decisions about adjustments and optimisations to make them more amazing than they already are!

But how can you do this? PPC platforms make it easy to run A/B tests on ad copy, landing pages, and other elements. This allows you to experiment with different approaches and refine your campaigns for optimal performance. We guarantee that just like Dr Frankenstien, your experiments will eventually pay off. Although we doubt you will have created new life through your PPC testing.

Obviously, many Small businesses don’t have vast advertising budgets, but PPC campaigns don’t care. They can be tailored to fit any budget. Ensuring that even with a modest investment, you can create effective campaigns that deliver the results that you deserve!

PPC is unique (just like us), allowing you to set your own budget and only charging you when a user clicks on your ad, making it easy to manage your expenses and maximise your return on investment.

There you have it, we’ve just introduced us to one of the most unique and powerful marketing strategies of the digital age, but don’t worry you don’t need to thank us. We love giving this information out for free.

If you’re looking to expand your Foundational Digital Marketing efforts try out PPC Marketing, you’ve got nothing to lose and everything to gain!