Have you ever heard any of the following: “Where lowest prices are just the beginning”, “Slip Slop Slap” or “You're better on Beef”? Of course you have! These are some of Australia’s most notorious taglines. And whether you love them or hate them, they’ll be stuck in your memory until the end of time. These taglines don’t just have the ‘sticking factor’ however, they have also helped to grow these businesses as some of the most well-known in the country.
Essentially, a tagline is a statement that captures the essence of your business. It’s short, simple and memorable. And if you’re thinking that your Small Business doesn’t need a tagline, or that it won’t work for your industry, then it might seriously be time to reconsider. Taglines are used by millions of businesses, both big and small, right around the globe.
All types of industries utilise taglines to grow their business, strengthen their branding and stay in the minds of potential customers. It doesn’t matter if you sell dog collars, haute couture or provide plumbing services, taglines are a hugely effective marketing technique for every Business, both great and small.
Why Do I Need a Tagline?
You’re probably thinking “My business will do just fine without a tagline”, but consider this: Businesses that have an established tagline are the Businesses that stick in the minds of your prospects. In fact, sometimes it’s even the most distinguishing factor of a Business!
Businesses with a well-known tagline are the most memorable and they’re the ones that thrive. If you don’t yet have an established tagline for your own Business and you feel as though you’re getting lost in the crowd, then you need to consider implementing this strategy.
If you’re still not convinced that your business should have a tagline, keep reading. To really get the message across, we’ve come up with the top reasons why your Small Business needs a tagline. Consider these 5 reasons and we’re convinced that you’ll be brainstorming a catch phrase for your Business in no time!
1. Taglines Make Your Small Business Appear More Professional
Businesses that proactively develop a good tagline are oftentimes the Businesses to be the most professional and authoritative. It shows potential customers that you care about your image and invest effort into this aspect of your Business. A great, catchy tagline also serves to make you look more well-established, as though your Business has been running for quite some time. And the longer a customer thinks you’ve been up and running, the more experience they’ll assume you have!
2. Helps Establish Your Brand
One of the best aspects of a tagline is that you can tell your customers quickly and efficiently exactly what it is that your Business does. That’s right, in just a few short phrases (or even words!) you can let them know what you have to offer. And, given that we live in a world where people want to consume information at a rapid pace, this makes a tagline truly invaluable.
They are also very useful for quickly establishing the ‘voice’ of your Business. The way you phrase this small, seemingly insignificant sentence, will have a big impact on how people assess the character or ‘personality’ that you want to portray. For example, if you want to be seen as a relaxed and friendly plumber, you may use slang and very colloquial language to reflect this. If, however, you’re a lawyer who wants to appear professional, you’ll likely use much more sophisticated language to appeal to your target market. All of this will help enormously with the overall branding of your Business.
3. A Good Tagline Sets You Apart from Your Competitors
If you’re in the market with a number of companies that provide similar products or services, a tagline can set you apart from your competition. If people are venturing onto both your site and that of a competitor’s, then you have a better chance of staying at the forefront of their mind with a catchy tagline. As a result, you’ll be the one to win their Business – simply because they remembered your tagline!
4. Taglines Build Value Over Time
If you’ve had a tagline for long enough, it becomes part of your Small Business’s identity. Customers may even remember your tagline more than your company name, which isn’t necessarily a bad thing! As long as you’re drawing in Business then it’s a sound marketing tool that can be used by any Small Business Owner.
5. Taglines Are Diverse
These clever catch-phrases can be used for any and all of your Marketing strategies. Whether it’s a client newsletter, poster, flyer, or your website or social media, you can use your tagline literally everywhere. This serves to strengthen your branding and make you even more memorable to your potential customers. Remember, the more they’re exposed to your tagline, the more likely they are to remember you and invest in your services!
As you can see, taglines are beneficial to your Small Business in so many ways. The impression that a tagline can have on your customers is huge! By communicating your Small Business’s premise in a clear, concise, and memorable way to your customers, a tagline is more than just a few catchy words: it’s part of your branding, and Business character, and serves as a reminder to everyone who sees it what your company stands for.