As a Small Business Owner, chances are you’re too busy running the day-to-day to try and develop a comprehensive Digital Marketing Campaign. You’re already monitoring staff, checking daily sales, and running a Business. Do you have time to write content for your website, upload photos to Social Media, and make sure your Website is Search Engine Optimised?
With all of the different strategies and platforms that need consideration, Small Business Owners are moving towards outsourcing their Digital Marketing duties to Professional Online Marketing Companies like Sites n Stores.
Let’s say your Business has an amazing Website stuffed with gorgeous photos, irresistible videos, and content that rocks. Sadly, this isn’t enough in today’s Digital Landscape.
Competition among Businesses with an Online presence gets stiffer by the day. As a Small Business Owner, you need to find the solutions that attract more visitors who will engage with your products and services. It’s more than just engagement though, you’re all competing for the top spots in the Search Engine Results Pages (SERP).
What is SEO?
Search Engine Optimisation (SEO), is simply the practice of making your Website more appealing to Search Engines like Google, Bing, and Yahoo, so that when a potential customer searches for a product or service, it’s your website pops up.
This might sound easy but there are a number of different solutions and strategies that Professionals use to make your Website SEO responsive.
SEO matters because most people only stick to the first page of a Search Result. Can you remember the last time you went to the third even fourth page of a search query? If you’re unlikely to go beyond the second page, then your Customers are even less likely.
What can a Professional SEO Technician Do?
The most important thing a professional SEO technician can do is increase the chances of people landing on it. It’s the same as being in the middle of an unfamiliar town, knowing you need to find your way to a particular shop/restaurant.
An attention-grabbing billboard or street sign would be the perfect solution, right? Now imagine that billboard had the Business name on it and told you the exact location of the shop you were looking for!
This is exactly what an SEO technician does for you. He makes sure people and Search Engines are aware that your Website exists and tries to help you stand out against the ton of Sites competing with you.
SEO and Keywords
The next thing a professional SEO technician does is to use keywords that are relevant to your Business offering. Targeting the right keywords is vital to getting your Website to appear in relevant Search Results.
This is important because if you’re targeting keywords that aren’t relevant, you’re just wasting time and money. By targeting the right keywords, you give yourself a better chance of placing your Website in front of consumers that have a direct interest in the products and services you provide! A Professional SEO technician will research and target the right keywords to make sure Customers end up at your Website.
Location Based Targeting
Keywords aren’t the only tool a Professional SEO technician might use to boost your Website’s ranking. Another route to success is location-based targeting. For instance, imagine you have a Vietnamese food delivery business operating in downtown Melbourne. While the right keywords are used to draw people who are searching for a restaurant that delivers Vietnamese food — you might not be targeting people in the areas you deliver or service!
You don’t want the phone ringing on a Friday night with people asking for an interstate delivery of pho. That said, your Website must be tailored for those in your proximity. The more people in your area that know about your Business, the more chances for engagement.
Above all, professional SEO technicians are armed with skills and qualifications on a highly technical level. They continually research and stay ahead of the latest trends in SEO, the changing algorithms, and how they can impact your Website.
If you would like help optimising your Search Engine Results, give us a call today.