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Website design trends and standards move at a dizzyingly fast pace. Because of the increasingly pervasive emphasis on usability and the rapid speed with which technologies evolve, what seemed innovative and cutting-edge a couple of years ago probably looks antiquated – and possibly a bit daggy – today. Chances are,if your website is more than…
Read More About 10 REASONS WHY IT’S PROBABLY TIME YOU GOT A NEW WEBSITE
With each New Year the power of technology increases and with the reliance so many people place on the internet, there’s never been a better time to ensure your business has a growing online presence.Not only can websites do more with each passing year, but they are relied upon by more people for more functions,…
Read More About Why 2017 Will Be a Great Year to Get Your Small Business Online
With smartphone browsing becoming increasingly commonplace, if not ubiquitous, it’s more important than ever to aim for your site to be mobile-compatible – or possibly even adaptable on multiple devices, from desktop computers and laptops, to smartphones and tablets. There are two major approaches for a mobile-optimised Website: getting a mobile site version or opting…
Read More About What’s the Difference Between Mobile and Responsive Web Design?
A good website doesn’t have to cost you thousands of dollars, but it shouldn’t be dirt cheap either. Value is the name of the game. Your website, like the other purchases in your life, needs to be good value for money. Here are some tips to help you avoid paying too much for your website…
Read More About 4 ways to avoid paying too much for a website
So, you have a great Website on which you’ve spent a considerable amount of money. Let’s say your business’s products or services are top-notch, and are priced very competitively. Maybe you’re also attracting Website visitors through other Digital Marketing devices like Social Media Marketing, SEO and PPC. Perhaps you’re also publishing great content on a…
Read More About 7 Reasons for Low Conversion Rates on Your Website
It’s hard to stand out from the crowd, especially as a small business. In a hyper-digital age where businesses feel obliged to be present around the clock in at least three different online spaces just to keep up with competition, highlighting the uniqueness of your business can seem like a near-impossible feat. We’ve made that…
Read More About 5 INGREDIENTS TO MAKE YOUR SMALL BUSINESS STAND OUT ONLINE
With the steady rise of quality web design Open Source software, a debate has raged about whether or not it is better than the proprietary software available. We believe that Open Source web design software offers considerable advantages over the current proprietary software available, and here’s why. 1. Free/Inexpensive to use Open Source software is…
Read More About 6 reasons Open Source Software is better than Proprietary
It’s no big secret that social media marketing can play a pivotal role in growing any business, big or small. Using social media can enable you to increase brand awareness, expand your reach, enhance your customer relationships, and gain an edge over your competition. However, although social media is now everywhere in a seriously inescapable…
Read More About 8 COMMON MISCONCEPTIONS ABOUT SOCIAL MEDIA MARKETING
Also known as Google AdWords, PPC stands for “Pay Per Click”. PPC is a digital marketing model used in order to direct traffic to websites, and it’s one of the most effective, rapid digital marketing tools around.PPC allows advertisers to pay a fee every time one of their ads is clicked. Essentially, it’s a way…
Read More About 7 PPC MYTHS DEBUNKED