Search Engines are becoming increasingly smarter, and are continuously improving to help serve the best results to their users. If we look at the way modern technology is progressing, with virtual reality and 360⁰ immersive imagery, we’re in for an exciting future. And not to mention we can now make voice searches through our phones.
But just how is Search going to keep up with these technological improvements? Quite easily actually! Local Search, Voice Search and Image Search are where the future of Search is progressing at a rapid pace.
This might all sound very overwhelming, especially for a Small Business Website, but there is actually a simple solution for how you can stay ahead of our Industry Trends – through Search Engine Optimisation (SEO).
What is SEO
Well, to put things into perspective, the Google Search Algorithm is very smart, but sometimes it needs a little bit of extra help to understand what a Website or Ecommerce store is about.
Google has a bot that crawls over your Site, looking at all the content there and gathers all of that information. The crawlers then take that information back and feed it to the algorithm to create links! It’s through these links that your Site is found when people type queries into the Search Engine.
When a professional talks about SEO, what they mean is the work they will do on your Site so that the bot can gather more and more information about just how great your Website is! It will then carry that massive amount information back to the algorithm to help your Website better in the Search Results.
How is SEO relevant to the Future of Search
Because, SEO technicians are obsessed with Search. This means they are constantly learning and updating their knowledge to stay ahead of industry trends. To survive as a technical professional in our Industry, you need to constantly learn about the latest techniques and strategies that generate results.
And, it’s all to the betterment of you, the Small Business Owner! We put in the hard yards so that your Small Business can benefit. And with that, the SEO technicians learn all about the latest techniques on Site Optimisation in terms of Voice, Image and Local Search.
For example, Google has already launched a beta version of image search, where depending on the keywords typed into their image tab Google Shopping results are generated. With improvements like this, it is increasingly more important to perform SEO on image content for your Small Business Site.
Image SEO means that the future of Search could drive Customers to your Site purely from the images on your Website – now how cool is that!
Is this all Really Relevant to my Small Business
Absolutely! Australia is built on the back of Small Businesses, so keeping your Small Business Website or Online Store ahead of the trends is an absolute must.
The best way to think about it is with the Australian marketplace being so competitive, if you’re not investing in staying ahead of these future Search Trends, your competition definitely is. Don’t find yourself left in the dust, when the solution is quite simple.
A little love can go a long way, especially when it comes to SEO. SEO is also a long term strategy, so the earlier you start the earlier you will begin to see the difference.
Mobile Responsiveness It’s just the Basic
And if you really want to prepare for the future of Search Marketing, make sure your Website is Mobile Responsive. This is the bare minimum standard these days when it comes to your Online Brand Presence.
A Mobile Responsive Website is when your Website or Online Store looks great and functions properly on Mobile devices. In terms of Search Marketing, there is no future for your Website or Ecommerce Store unless your Site is Responsive.
But do not stress, there are plenty of options with us here at Sites n Stores when it comes to upgrading and optimising your Site.
How do I Get Started
By simply calling us here at Sites n Stores? If you’re interested on hearing more about how our SEO Services can help your Small Business Online, then contact us immediately.
And if you’re Site is in need of an upgrade, then we can certainly help with that too. Our professional team are always happy to help when it comes to your Small Business Success Online.
We’ll take you through the immense benefits of an SEO Campaign conducted by our professional Technologists here at Sites n Stores. Your Online Digital Success starts with us here at Sites n Stores.