Content Marketing

How Google Moving to “Mobile First” could affect your Small Business

Google announced in March 2018 that they would be finally moving to “Mobile-First Indexing”. But what does that actually mean? Mobile-First Indexing means that Google’s going to begin looking at your Websites Mobile Version before looking at the desktop version, then rewarding Websites with better Mobile Compatibility. This is because people are starting to use…

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5 Ways to Squeeze More Profit from Your Google Ads

Google Ads are a proven way to get high quality customers to your Website. In order to get the most out of your Digital Marketing budget, Google Ads should definitely be a priority for your sales generation plan. But as with any element of a Marketing Strategy, just throwing money at it doesn’t guarantee results….

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The 3 Easiest Ways to Optimise Your Google AdWords Campaign

Google AdWords provides Small Businesses Owners with a cost-effective way to drive highly relevant traffic to their Website. What does this mean? Well, through harnessing the power of Search, Google AdWords will put your Business’s Site right in the eyeline of potential customers who are searching for products or services exactly like yours. While the…

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4 Must Read Tips on Achieving Great Website Design

When it comes to designing a great Website, getting it right might be harder than you initially think. It’s easy to get hung up on the colours, what font to use, the size of the logo or the alignment of the text, but when it comes to great Website Design, aesthetics aren’t always the most…

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KNOWLEDGE BASE BLOG: HOW TO ADD YOUTUBE VIDEOS TO YOUR WEBSITE

With the Digital World becoming increasingly face-paced and our attention spans becoming increasingly smaller, video now has an incredibly important role to play in Online Marketing. Don’t believe us? Well then, it might shock you to know that one-third of all Online activity is spent watching video, and that Marketers who use video on average…

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6 Reasons Why You Need a Professional Copywriter

When it comes to writing content for your Small Business’s Website, it’s important not to fall into the trap of thinking it’s as simple as putting pen to paper…or fingers to keyboard! Sure, anyone can type a few cobbled together sentences about their Business, but it takes a skilled professional to be able to craft…

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WHAT DOES YOUR CUSTOMER AVATAR LOOK LIKE?

The world of Online Digital Marketing is an ever shifting platform, and industry demands are constantly changing. This can make it particularly difficult for Small Business Owners to stay ahead of their market and make sure their website is catering to their customers’ current demands. Thankfully, there is a quick and easy solution to making…

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