Avoid These Awful Mistakes When Designing Your Next Site

When a potential Customer lands on your Site, they’re likely to make their mind up about you in a matter of seconds. Although neither you nor the reader may appreciate it, your Site’s basic design is shouting a number of messages. Whether it’s ‘this really isn’t what you were looking for’, or ‘these guys look…

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How To Ensure Your Next Site Design Is A Success

Even when you’re working with a professional, getting your Website design just right can be a tricky process. Having something that looks great is always nice, but it’s too easy to get invested in colour palettes and image placement as your whip up your work of art to rival the Sistine Chapel. Never, ever forget…

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WHAT THE HELL IS BING ADS?

Committing to Marketing your brand Online is not only a great way to make yourself known to your potential Customers; sometimes, it’s your best path to financial security, stability, and growth. This is especially true for Small Business. Those smart cookies that are already Advertising Online are typically aware of one, and only one, avenue:…

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WHY PAY PER CLICK IS STILL THE FOUNDATION OF DIGITAL MARKETING

As the world becomes increasingly Digital, Marketing Strategies have evolved to keep up with the changing times and Customer behavior. What used to work effectively decades ago no longer holds the same power to attract buyers today. It’s pretty obvious by now that the world has already shifted from traditional to Digital Marketing. More and…

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I ALREADY ADVERTISE WITH GOOGLE; DO I REALLY NEED BING?

So you’ve heard about Paid Search Advertising? That’s awesome. You probably already know that it’s an invaluable tool that gets your products or services to appear on a Search Engine’s results page each time someone looks for what you offer. The point is that your ad is in the line of sight of your potential…

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HOW TO INCORPORATE REMARKETING INTO YOUR MARKETING STRATEGY

Perhaps you were interested in buying that electric foot massager for months and religiously searched to find the best shopping deal Online. However, before you make your purchase, real life gets in the way of luxurious life and the whole thing gets consigned to the ‘well that was a good idea at the time’ bin….

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Display Marketing: What is it and why do you need it?

Every time you go Online, either on your computer or mobile device, chances are you encounter pop-ups and banner ads. Display marketing generates leads and converts people – like you – into Customers.  But what if you are the one looking for Customers? The first thing you have to consider is building brand awareness, expressing…

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Local Search – How You Can Prepare for the Future of Search

Search Engines are becoming increasingly smarter, and are continuously improving to help serve the best results to their users. If we look at the way modern technology is progressing, with virtual reality and 360⁰ immersive imagery, we’re in for an exciting future. And not to mention we can now make voice searches through our phones….

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