Digital Marketing

The Power of Inbound Marketing

Small Business Owners often have to contend with a limited Marketing budget, and the cost of regular Outbound Marketing methods can end up being prohibitive. But what if we told you there was another, more cost effective way to market your brand? With long lasting and powerful gains, Inbound Marketing and Small Businesses are a…

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How to Connect to Your Unreachable Customers

No matter what field your business operates in, or how successful it may be, it’s always key to grow your business and audience base. Even if you’ve built up a solid Customer foundation (congratulations!), would you say no to more? We didn’t think so.  Even the Customers you believe to be the most unreachable and…

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Avoid These Awful Mistakes When Designing Your Next Site

When a potential Customer lands on your Site, they’re likely to make their mind up about you in a matter of seconds. Although neither you nor the reader may appreciate it, your Site’s basic design is shouting a number of messages. Whether it’s ‘this really isn’t what you were looking for’, or ‘these guys look…

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How To Ensure Your Next Site Design Is A Success

Even when you’re working with a professional, getting your Website design just right can be a tricky process. Having something that looks great is always nice, but it’s too easy to get invested in colour palettes and image placement as your whip up your work of art to rival the Sistine Chapel. Never, ever forget…

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WHAT THE HELL IS BING ADS?

Committing to Marketing your brand Online is not only a great way to make yourself known to your potential Customers; sometimes, it’s your best path to financial security, stability, and growth. This is especially true for Small Business. Those smart cookies that are already Advertising Online are typically aware of one, and only one, avenue:…

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WHY PAY PER CLICK IS STILL THE FOUNDATION OF DIGITAL MARKETING

As the world becomes increasingly Digital, Marketing Strategies have evolved to keep up with the changing times and Customer behavior. What used to work effectively decades ago no longer holds the same power to attract buyers today. It’s pretty obvious by now that the world has already shifted from traditional to Digital Marketing. More and…

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I ALREADY ADVERTISE WITH GOOGLE; DO I REALLY NEED BING?

So you’ve heard about Paid Search Advertising? That’s awesome. You probably already know that it’s an invaluable tool that gets your products or services to appear on a Search Engine’s results page each time someone looks for what you offer. The point is that your ad is in the line of sight of your potential…

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HOW TO INCORPORATE REMARKETING INTO YOUR MARKETING STRATEGY

Perhaps you were interested in buying that electric foot massager for months and religiously searched to find the best shopping deal Online. However, before you make your purchase, real life gets in the way of luxurious life and the whole thing gets consigned to the ‘well that was a good idea at the time’ bin….

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