Google PPC

A Beginner’s Guide to Google Ads

As a Small Business Owner, choosing the best place to invest your time and money is crucial. It’s vital that you’re spending them in the right place. And why not spend them on advertising that has a reach large enough to get your business on the map? We are of course talking about a way…

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The Advantages of Google Shopping

We all know how prevalent Online Shopping is nowadays.  Australian Online Shopping reached an all-time high, with online purchases growing 57% year-on-year. An average of 1 million additional households shopped online every month, reaching $50.46 billion total spent at online checkouts. It’s a market you can’t afford to be missing out on as a business! …

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The Power of Inbound Marketing

Small Business Owners often have to contend with a limited Marketing budget, and the cost of regular Outbound Marketing methods can end up being prohibitive. But what if we told you there was another, more cost effective way to market your brand? With long lasting and powerful gains, Inbound Marketing and Small Businesses are a…

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Everything You Need To Start Google My Business

We know that as a Small Business Owner every man and his dog has probably told you a variation of ‘you just can’t afford to ignore THIS product or service’. Unfortunately, we’re about to add Google My Business to that list.  Somehow, Google My Business has been somewhat neglected despite the rise of Pay Per…

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How To Ensure Your Next Site Design Is A Success

Even when you’re working with a professional, getting your Website design just right can be a tricky process. Having something that looks great is always nice, but it’s too easy to get invested in colour palettes and image placement as your whip up your work of art to rival the Sistine Chapel. Never, ever forget…

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Don’t Make These Horrific Google Shopping Mistakes!

We’re going to declare something up front so there’s no accusations of hidden influences or messages: we BLOODY LOVE Google Shopping. It gives Small Business Owners just like you the chance to get your products right up there at the very top of the Google Search Results, and that typically means more dollars coming in. …

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What is Geotargeting for PPC? Should I care?

The short answer to the question above is pretty simple, and is normally phrased along the lines of ‘because you want your Business to make money, don’t you?’. Pay Per Click is great because of the way it can generate you quick results at a closely monitored cost. And, if you want to make the…

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Who Can Help Me With Google My Business?

If we’re being totally honest, Google My Business is relatively easy to navigate, and you could probably do a good job of it if you put in the required time and effort. Before we get ahead of ourselves and start discussing your options, let’s define Google My Business (GMB) and how it works. GMB is…

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