Google PPC

This One Marketing Strategy Could Completely Revolutionise your Business Success

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What if we told you there was a way to Market your Small Business Online quickly, effectively and with minimal fuss? You’d probably be pretty interested, wouldn’t you? And for good reason too. Online competition is becoming increasingly fierce, so as a Small Business Owner it’s imperative that you utilise the very best Marketing strategies…

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5 Ways Small Businesses Can Compete with Retail Giants Using Google Shopping

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If you’re a Small Business Online Retailer, you may be under the impression that Digital Marketing only works for the Retail Heavy Weights. Or maybe you think that it’s pointless to do your own Marketing, as you’ll never be able to compete against these multinational Organisations. After all, how could you ever compete with the…

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Broad Match, Phrase Match, Exact Match – What the? Confusing Google AdWords Terms Explained

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As a Small Business Owner, it might seem like there are a lot of strange words associated with Google AdWords: What’s a Negative Keywords? And what in the world do CTA, CTR and CPC stand for!? And, what the hell are Ad Groups?  Don’t worry, we understand your frustration. After all, you just want to…

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Increase Your Rankings with These 6 Things Googles Loves to See on Websites

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When it comes to getting Your Small Business noticed amongst the line-up of other Businesses on Search Engines, it’s safe to say the competition is stiff. Think about it: there are literally thousands upon thousands of other Businesses within your industry, all vying for that all-important click from an Online browser that could determine whether…

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How Google Shopping Transformed the Fortunes of These Three Businesses

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If you’ve used Google to search for any kind of product recently, you can’t have missed Google Shopping Ads. These are the small images that appear at the top of the Google Search Results Page that have all the details that you’re after; an image of the product, the price, the vendor and usually a…

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5 Mistakes that Could Cripple Your Google Shopping Campaign

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The impact of an effective Google Shopping Campaign on Small Businesses can be astounding. Your company can rise to prominence through use of the “prime real estate” that Google Shopping offers, which runs along the top of Search Result pages. It even has its own Tab in Google Searches! The simplicity and ease of finding…

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How SEO & Google Adwords Can Equal Your Business Success

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Most people understand Search Engine Optimisation (SEO) and Google AdWords (also known as Pay Per Click) as two separate Digital Marketing strategies. Yes, the two are different in their methodology, but ultimately both share the same end goal – driving your Website to the top of Search Engine results to get more traffic to your…

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