Customer-centric marketing? You guessed it, it’s marketing that is all about the Customer. If you’re focusing on the Customers, you’re finding out what exactly makes your Customers happy when it comes to your business. What products are they buying? How do they communicate with your brand? What can be done to improve the Customer’s…
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Sometimes brushed aside with little thought, Google My Business is a platform that deserves a bit more credit than it gets. We know it might be a tad annoying to add another thing to your endless to-do list, but the benefits of Google My Business are definitely worth the effort. Which by the way, isn’t…
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You may be aware that writing Blogs is a fantastic avenue to go down if you’re desiring more traffic to your Site, and it has the added benefit of contributing to your Online growth as a business. But even after you’ve decided you’re diving in head first, set it all up on your Website and…
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Do the words ‘Marketing Mix’ strike fear into your heart? Or perhaps it has you scratching your head? It’s a term that is dangerous, dangerously beneficial! If you’re across your Marketing Mix then you’re delivering value to your Customers. So now that you’re a bit more interested, what exactly is a Marketing Mix? Within the…
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Advertising your brand is crucial in any business, and the Online world is the place to be if you’re wanting to direct Customers to your Website. This is why we’d like to talk to you about Display Ads. Display Ads are digital graphic adverts that appear on Websites, Social Media platforms or apps through the…
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With 70% of all media time spent on Mobile Phones, there’s no doubt it’s a market that needs to be tapped into as a business. If you’re thinking this could be of interest for your business, we’re here to tell you that you’d be very wise to have that thought! This market can be targeted…
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Small Business Owners often have to contend with a limited Marketing budget, and the cost of regular Outbound Marketing methods can end up being prohibitive. But what if we told you there was another, more cost effective way to market your brand? With long lasting and powerful gains, Inbound Marketing and Small Businesses are a…
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Now that nearly every Small Business Owner out there is doing it, it’s more important than ever to be getting your Google Ads campaign right. While getting your campaign set up and your Ads running is still a fairly straightforward affair, there’s an increasing array of options to help you with that fine-tuning. In order…
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When it comes to Pay Per Click (PPC) Advertising, the biggest names right now are Google Ads and Bing Ads. While the aim of both Paid Search Advertising platforms is the same – hint, it involves you making enough money to keep giving them money – they do have unique features that are worth familiarizing…
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In any industry, success starts with getting your products and services in front of the type of people who are likely to purchase. Whether you’re a local Business operating out of a physical store, or an E-Commerce brand shipping throughout Australia, Search Engine Optimization (SEO) is one of tools you’ve got to be using to…
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