As you will already know, there are a wealth of other businesses out there extremely similar to your own, those pesky competitors. As the Ecommerce world continues to grow, so do your competitors, and it becomes increasingly difficult to stand out from the crowd. If you want your business to be the go-to in your…
The technological world is always changing and adapting, and it’s no longer safe to assume that every Customer is only using desktops and computers to browse your Site. Is your Site mobile-savvy? “It’s beautiful on a desktop”, we hear you say. We’re quite certain it is! But the new mobile shopping trend, as well as…
Configuring your Landing Page correctly can go a really long way towards maximising your Marketing conversions, and is something to consider in the next step of your Website’s journey. “But what exactly are Landing Pages?” we hear you yelling at the screen. Okay, listen up. A Landing Page is a standalone Web page that…
Getting your shiny, new Ecommerce store Online with all of your very best product pictures and descriptions is an important step on your path to success. However, if you’re expecting to build a Site and start selling straight away, you might need to rein your ambitions in a little. If you’re going to succeed you…
Google Shopping is a must for any Small Business Owner with an Ecommerce store. Used smartly, it gives you the ability to get your products seen, and then paid for. We’ve yet to meet an entrepreneur who doesn’t like the sound of that. In case you’re at all unsure about whether Google Shopping is really…
If we had to guess, we reckon that security, growth, and a steady injection of dollars are three of your biggest concerns when it comes to the running of your Business. What we know is that in order to achieve all three, you need to be running some form of Digital Marketing. The old adage…
If you’re an Ecommerce Business owner, your eternal question is probably exactly the same as everybody else’s: how do I stand out from the crowd and steal Customers from under the noses of my Competitors? With everybody now doing Search Engine Optimization (SEO), Pay Per Click (PPC), and releasing more Blogs than an angst-ridden teenager…
When it comes to Pay Per Click (PPC) Advertising, the biggest names right now are Google Ads and Bing Ads. While the aim of both Paid Search Advertising platforms is the same – hint, it involves you making enough money to keep giving them money – they do have unique features that are worth familiarizing…
If we’re being totally honest, Google My Business is relatively easy to navigate, and you could probably do a good job of it if you put in the required time and effort. Before we get ahead of ourselves and start discussing your options, let’s define Google My Business (GMB) and how it works. GMB is…
It’s no longer a surprise that in order for any Small Business to stay afloat and keep its existing Customers, it must have a Website and some form of Digital promotional establish its presence Online. But at a time when the world is moving at a very rapid pace thanks to advancements in Digital Technology,…
