Online Marketing

7 PPC benefits

PPC, which stands for “Pay Per Click” (also known as Google AdWords), is one of the most popular forms of digital marketing, and there are loads of reasons why small and medium-sized businesses should be using it. PPC is a fairly simple but highly specialised form of online advertising. Your ad targets certain keywords relevant…

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Why Every Small Business Needs Foundational Digital Marketing

Everyone’s favourite buzz words: Foundational Digital Marketing. And yes, that was a slightly sarcastic statement, because we know that Digital Marketing can quite often incite fear in the heart of any Small Business Owner. We don’t blame you! It can be scary, unknown territory to delve into. But one thing’s for sure, if your business…

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Mastering Keyword Ranking: A Guide for Small Businesses

Yes, we’re talking about keywords again, but we promise there’s a good reason!   Keyword ranking is a crucial metric that determines how well your Website performs on search engines like Google. For Small Businesses, understanding and optimising keyword ranking can significantly enhance online visibility, attract more traffic, and drive growth. Bet you’re not complaining…

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What is Interlinking and How Can it Enhance Your Website’s Performance?

Want to enhance your Website’s performance? That’s what we’re here for!    We’ve got something new to pull out of our hat today. Interlinking!    What is it? Well that’s what you’re here to find out. Join us for another amazing blog and let’s take a journey through interlinking together! Interlinking involves creating hyperlinks that…

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The Power of Keyword Clustering: A Game-Changer for Small Businesses

Small Businesses need to constantly seek effective strategies to enhance their online presence and drive organic traffic.    One such strategy that we stand by and want to let you in on is keyword clustering. But what exactly is keyword clustering, and how can Small Businesses leverage it to their advantage? You know that we…

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