4 Common SEO Mistakes Business Owners Make with their Blogs

Let’s get one thing straight: Blogging is essential for your SEO. However, besides the benefit to your organic Search Engine listings, it may also build trust between you and your returning/potential customers. While effective Blogging puts you in a win-win situation, nobody is immune to making the odd mistake. Without trying to sound too much…

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Does an SEO Campaign Guarantee me Success?

In any industry, success starts with getting your products and services in front of the type of people who are likely to purchase. Whether you’re a local Business operating out of a physical store, or an E-Commerce brand shipping throughout Australia, Search Engine Optimization (SEO) is one of tools you’ve got to be using to…

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WHAT WILL A PROFESSIONAL SEO TECHNICIAN DO TO HELP MY WEBSITE?

As a Small Business Owner, chances are you’re too busy running the day-to-day to try and develop a comprehensive Digital Marketing Campaign. You’re already monitoring staff, checking daily sales, and running a Business. Do you have time to write content for your website, upload photos to Social Media, and make sure your Website is Search…

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Why Does My Website’s URL Structure Matter to Google?

For years, a website’s URL structure has been a constant source of debate within the SEO industry. Does it really matter? First, let’s talk about the basics. What is URL? Well, URL is short for “Uniform Resource Locator”, which gives you the specific address to a Website or piece of content on the world wide…

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Local Search – How You Can Prepare for the Future of Search

Search Engines are becoming increasingly smarter, and are continuously improving to help serve the best results to their users. If we look at the way modern technology is progressing, with virtual reality and 360⁰ immersive imagery, we’re in for an exciting future. And not to mention we can now make voice searches through our phones….

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How On-Site SEO Techniques Can Bring In More Customers

Putting your Business Online is a great way to increase your Brand awareness and generate more sales for your Business. But this only works if you can channel people to your Website, otherwise it will simply be sitting there in Google gathering dust and cobwebs. If your Website or Online Store is looking a little…

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How To Create a Killer Blog that Improves Your SEO

When it comes to improving your Search Engine Optimisation (SEO) results, one of the easiest and most effective ways to do this for any Small Business Owner is by inserting a Blog onto your Website. Unfortunately, many Businesses today fail to capitalise on the enormous marketing potential of a Blog. The reasons are varied, but…

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6 Reasons Why You Need a Professional Copywriter

When it comes to writing content for your Small Business’s Website, it’s important not to fall into the trap of thinking it’s as simple as putting pen to paper…or fingers to keyboard! Sure, anyone can type a few cobbled together sentences about their Business, but it takes a skilled professional to be able to craft…

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