How’s your business Twitter game? As one of the top platforms to keep up with trends and conversations, it’s a handy way to gain more insight into your Customers when it comes to advertising. With it being the less commonly used Social Media advertising platform, you may not have had the chance to fully consider…
Ah yes, everyone’s favourite Marketing and business tool: Social Media. Love it or hate it, it’s taking over and is fast becoming the key to connecting with and sourcing new Customers. It’s all well and good to be on these platforms with your brand, but it’s not enough. You need to be crafting content for…
Customer-centric marketing? You guessed it, it’s marketing that is all about the Customer. If you’re focusing on the Customers, you’re finding out what exactly makes your Customers happy when it comes to your business. What products are they buying? How do they communicate with your brand? What can be done to improve the Customer’s…
Small Business Owners often have to contend with a limited Marketing budget, and the cost of regular Outbound Marketing methods can end up being prohibitive. But what if we told you there was another, more cost effective way to market your brand? With long lasting and powerful gains, Inbound Marketing and Small Businesses are a…
Every time you go Online, either on your computer or mobile device, chances are you encounter pop-ups and banner ads. Display marketing generates leads and converts people – like you – into Customers. But what if you are the one looking for Customers? The first thing you have to consider is building brand awareness, expressing…
In a rapidly changing and growing social landscape, social media marketing has become a critical way for small businesses to differentiate themselves and connect with their customers. Have you thrown yourself (and your business) head-first into social networking? Or have you shied away from what can be seen as a fairly intimidating array of always-increasing…
Social media marketing can be incredibly beneficial for businesses of any size. It can help you expand your reach, to personalise your brand experience, to improve your customer relationships, and to more closely target your market. But while it might seem pretty straight-forward, it’s actually much harder than it looks to get right. Mastering social…
