So you’ve heard about Paid Search Advertising? That’s awesome. You probably already know that it’s an invaluable tool that gets your products or services to appear on a Search Engine’s results page each time someone looks for what you offer. The point is that your ad is in the line of sight of your potential Customers.
Not only does Pay Per Click (PPC) allow you to target precisely, it’s also budget-friendly and delivers quick results compared with SEO. The more strategic you are with your PPC campaign, the more you can drive relevant traffic to your Website and increase your odds of higher return on investment.
Unsurprisingly, most Small Business owners are in to Google Ads because after all, Google is the largest and most popular Search Engine. But do you know that you’re missing out on other opportunities to clobber your competition if you refuse to be visible on other search platforms? To get ahead of the pack, you need to be active on other Search Engines, and where better to start than Bing?
WHY YOU NEED BING
While Google is regarded as the king of PPC, Google Ads alone won’t be sufficient if you really want to extend your reach Online. The truth is, there’s no guarantee that all your prospects use Google. Some of them are probably spending their time on Bing… it’s continuously gaining traction.
Additionally, while you may have underestimated Bing, you need to realise that for most people it’s the default search engine on their Windows computer and they may not feel the need to change it once they began using it. Bing powers Cortana and Microsoft Edge so you can’t discount the fact that there’s a big target market you can tap in to when you advertise on Bing. As if that’s not enough, Bing Ads are shown not just on the Bing Search Engine but also in Yahoo and AOL sites. It’s time to nip your apprehension in the bud and step forward into the world of Bing Ads before it’s way too late.
AFFORDABLE AND EASY ADVERTISING
Don’t ignore Bing just because everybody's always talking Google. Apart from Bing Product and Shopping Ads being fairly easy to start (as they can simply be imported straight from your existing Google campaigns), Bing Ads is also comparatively cheaper, since you’re competing with fewer Small Businesses for the exact phrases or keywords.
For Small Business owners working on a tight budget, there’s hope beyond Google Ads. If you’re looking for a more cost-effective Digital Marketing solution that won’t squeeze your pockets, Bing Ads may be the right option for you.
Whether you have a knack for details big and small, or you’re simply interested in learning how to maximise your PPC performance, Bing offers greater transparency. It provides you with visualisation tools to help you run more effective ad campaigns, while also giving you an itemised report on the performance of your campaigns, spanning everything from impressions to conversions. With these tools you can better plan your upcoming campaigns, or modify your current one for superior results.
If you want to take your existing Google Ads to Bing, we’ll make sure your transition will be as painless as possible. Or, perhaps you haven’t run a PPC campaign yet and want to start with Bing Ads? Regardless of where you are on your Digital journey, we want to help you.